Google Domains vs Namecheap:Which is more popular by branded search?
In August 2026, Namecheap had more branded searches than Google Domains among domain name registrars worldwide. Namecheap was estimated to have 1.6M branded searches compared to Google Domains’ 110K, and held a 16.4% Share of Search versus Google Domains’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Domains or Namecheap?
Compare the domain name registrars developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Namecheap, Google Domains. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | GoDaddy | Namecheap | Bluehost | Hover | Google Domains |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 46.2% | 14.3% | 2.8% | 2.3% | 2.8% |
| Nov 2025 | 65.2% | 23.5% | 7.3% | 1.4% | 1.2% | 1.4% |
| Dec 2025 | 45.8% | 36.9% | 11.4% | 2.2% | 1.8% | 1.8% |
| Jan 2026 | 32% | 46.3% | 14.3% | 2.3% | 2.8% | 2.3% |
| Feb 2026 | 35.5% | 41.9% | 16% | 2.5% | 2.1% | 2.1% |
| Mar 2026 | 32.5% | 46.5% | 15% | 2.3% | 1.9% | 1.9% |
| Apr 2026 | 39% | 37.4% | 17.7% | 2.2% | 1.8% | 1.8% |
| May 2026 | 40.5% | 38.5% | 15.2% | 2.3% | 1.9% | 1.6% |
| Jun 2026 | 41% | 38.8% | 15.2% | 1.9% | 1.6% | 1.6% |
| Jul 2026 | 40.7% | 38.7% | 15.5% | 1.9% | 1.6% | 1.6% |
| Aug 2026 | 44% | 34.6% | 16.4% | 2.1% | 1.7% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Domains and Namecheap comparison changed over the last 12 months?
3 findings
- Namecheap was ahead of Google Domains in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Domains’ estimated Share of Search among domain name registrars worldwide moved from 2.8% to 1.1%, and its estimated monthly branded searches moved from 201K to 110K.
- Across the 11 months ending August 2026, Namecheap’s estimated Share of Search among domain name registrars worldwide moved from 14.3% to 16.4%, and its estimated monthly branded searches moved from 1M to 1.6M.
How did search popularity change for domain name registrars worldwide in August 2026?
2 changes
In August 2026, Namecheap gained estimated Share of Search among domain name registrars worldwide, from 15.5% to 16.4%.
In August 2026, Google Domains fell from 5th to 6th among domain name registrars worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Google Domains’ and Namecheap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Domains
1 branded search term
- google domains
Namecheap
7 branded search terms
- namecheap
- namecheap ai
- namecheap app
- namecheap com
- namecheap domain registration
- namecheap domains
- namecheap registrar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.