Akamai vs Palo Alto Networks:Which is more popular by branded search?
In August 2026, Palo Alto Networks had more branded searches than Akamai among zero trust platforms worldwide. Palo Alto Networks was estimated to have 135K branded searches compared to Akamai’s 90.5K, and held a 2.8% Share of Search versus Akamai’s 1.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Akamai or Palo Alto Networks?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Palo Alto Networks, Akamai. The figures are in the table below the chart.
View monthly share of search table
| Month | Cloudflare | Zscaler | Palo Alto Networks | Akamai | Netskope | Appgate |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 8.7% | 3.2% | 4.7% | 2.6% | 0.15% |
| Nov 2025 | 95% | 2.1% | 0.92% | 1.4% | 0.62% | 0.04% |
| Dec 2025 | 90.9% | 3.6% | 2% | 2.4% | 1.1% | 0.08% |
| Jan 2026 | 85.3% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Feb 2026 | 85.4% | 6.1% | 3.3% | 3.3% | 1.8% | 0.13% |
| Mar 2026 | 85.5% | 6% | 3.3% | 3.3% | 1.8% | 0.13% |
| Apr 2026 | 87.5% | 5% | 2.8% | 3.4% | 1.2% | 0.11% |
| May 2026 | 86.6% | 6.1% | 2.7% | 3.3% | 1.2% | 0.09% |
| Jun 2026 | 87.9% | 5% | 2.7% | 2.7% | 1.5% | 0.11% |
| Jul 2026 | 88.6% | 5.1% | 2.8% | 2.3% | 1.2% | 0.09% |
| Aug 2026 | 89.9% | 4.2% | 2.8% | 1.9% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — |
How has the Akamai and Palo Alto Networks comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Palo Alto Networks took it in July 2026.
- Across the 11 months ending August 2026, Akamai’s estimated Share of Search among zero trust platforms worldwide moved from 4.7% to 1.9%, and its estimated monthly branded searches moved from 135K to 90.5K.
- Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for zero trust platforms worldwide in August 2026?
2 changes
Akamai’s estimated Share of Search among zero trust platforms worldwide has lost ground for 3 months in a row, from 3.3% to 1.9% in August 2026.
Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Akamai’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Akamai
1 branded search term
- akamai
Palo Alto Networks
1 branded search term
- palo alto networks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.