How popular isCloudflare One?
In September 2026, people searched for Cloudflare One by name about 14,800 times worldwide, a 311.1% increase from the previous year. These searches made up 2.4% of all global zero trust platform searches, placing Cloudflare One sixth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about zero trust platforms, Cloudflare One appeared in two of the five answers and was the fourth most recommended of the seven.
Cloudflare One is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.
ZscalerShare of searches 32.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AkamaiShare of searches 21.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Palo Alto NetworksShare of searches 21.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Microsoft EntraShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- Cloudflare OneShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top zero trust platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zscaler1st
- Palo Alto Networks2nd
- Microsoft Entra3rd
- Cloudflare One4th
Netskope5th
Appgate6th- Akamai–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zscaler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Palo Alto Networks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Microsoft Entra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Appgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Akamai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about zero trust platforms
5 answers
Asked ChatGPT
“Which Zero trust platform should I use?”
Asked ChatGPT
“What are the best Zero trust platforms?”
Asked ChatGPT
“What's the best Zero trust platform for network security?”
Searched Google, AI Overview
“zero trust security”
Searched Google, AI Overview
“cloud security platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which zero trust platforms compete with Cloudflare One?
Share of searches by month for Zscaler, Akamai, Palo Alto Networks, Microsoft Entra, Netskope, Cloudflare One. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Akamai | Palo Alto Networks | Microsoft Entra | Netskope | Cloudflare One | Appgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 22% | 14.7% | 9.9% | 12.1% | 0.59% | 0.72% |
| Nov 2025 | 36.2% | 24.3% | 16.3% | 10.9% | 10.9% | 0.79% | 0.65% |
| Dec 2025 | 34.9% | 23.3% | 19.2% | 10.5% | 10.5% | 0.93% | 0.76% |
| Jan 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Feb 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Mar 2026 | 35.4% | 19.4% | 19.4% | 13% | 10.7% | 1.4% | 0.77% |
| Apr 2026 | 35.4% | 23.7% | 19.3% | 10.6% | 8.7% | 1.4% | 0.77% |
| May 2026 | 39.9% | 21.9% | 17.8% | 9.8% | 8% | 2% | 0.58% |
| Jun 2026 | 35.8% | 19.6% | 19.6% | 10.8% | 10.8% | 2.6% | 0.78% |
| Jul 2026 | 37.9% | 17.1% | 20.8% | 11.4% | 9.3% | 2.8% | 0.68% |
| Aug 2026 | 36.2% | 16.3% | 24.3% | 10.9% | 8.9% | 2.7% | 0.65% |
| Sep 2026 | 32.2% | 21.6% | 21.6% | 11.8% | 9.7% | 2.4% | 0.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 201K | 0% | -4 points | |
| 2, moved from 3rd to 2nd | 21.6% | 135K | +49.2% | +5.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.6% | 135K | 0% | -2.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.8% | 74K | +22.3% | +0.9 points | |
| 5, held 5th | 9.7% | 60.5K | +22.2% | +0.8 points | |
| 6, held 6th | 2.4% | 14.8K | 0% | -0.3 points | |
| 7, held 7th | 0.7% | 4.4K | +22.2% | +0.1 points |
1.
Zscaler32.2%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4 points.
2.
Akamai21.6%
Moved from 3rd to 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +5.3 points.
21.6%
Moved from 2nd to 3rd. 135K estimated branded searches, 0% vs prior month. Share -2.7 points.
11.8%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.9 points.
5.
Netskope9.7%
Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
2.4%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.
7.
Appgate0.7%
Held 7th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare popularity between Cloudflare One and its closest rivals
Every comparison with Cloudflare One
6 comparisons
How has branded search demand for Cloudflare One changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cloudflare One worldwide rose from 3.6K to 14.8K.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide increased from 0.59% to 2.4%.
- Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide peaked at 2.8% in July 2026 and was lowest at 0.59% in October 2025.
- Across the 12 months ending September 2026, Cloudflare One rose from 7th to 6th among zero trust platforms worldwide.
How did search popularity change for zero trust platforms worldwide in September 2026?
6 changes
In September 2026, Akamai overtook Palo Alto Networks to rank 2nd among zero trust platforms worldwide, with 21.6% of the searches.
In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%.
In September 2026, Netskope gained share of searches among zero trust platforms worldwide, from 8.9% to 9.7%.
In September 2026, Zscaler lost share of searches among zero trust platforms worldwide, from 36.2% to 32.2%.
In September 2026, Palo Alto Networks lost share of searches among zero trust platforms worldwide, from 24.3% to 21.6%.
Estimated monthly branded searches for Cloudflare One worldwide rose 311.1% over 12 measured months, from 3.6K to 14.8K in September 2026.
How are Cloudflare One’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cloudflare One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cloudflare one
Who owns Cloudflare One?
Cloudflare One is owned by Cloudflare. Brandwave also tracks Cloudflare, owned by the same company, worldwide.
Do you work for Cloudflare One? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Cloudflare One your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.