Brandwave

Appgate vs Cloudflare One:Which is more popular?

In September 2026, Cloudflare One had more branded searches than Appgate among zero trust platforms worldwide. Cloudflare One had about 14,800 branded searches, while Appgate had 4,400. Cloudflare One made up 2.4% of all zero trust platform searches we track, and Appgate accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about zero trust platforms, Cloudflare One appeared in two of the five answers and Appgate in one. Cloudflare One was mentioned before Appgate in every answer that named either.

Among zero trust platforms worldwide in September 2026

Who do people search for more?

Cloudflare One, about 3 searches for every 1 for Appgate

Cloudflare One 14.8K searchesAppgate 4.4K searches

Who does AI mention more?

Cloudflare One, mentioned in 2 of 5 answers, Appgate in 1

Cloudflare One in 2 of 5Appgate in 1 of 5

Who does AI recommend more?

Cloudflare One, named ahead of Appgate in 2 of 2 answers

Cloudflare One first in 2Appgate never first

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Top zero trust platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cloudflare One was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appgate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cloudflare One was listed before Appgate in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler1st
  2. Palo Alto Networks2nd
  3. Microsoft Entra3rd
  4. Cloudflare One4th
  5. Netskope5th
  6. Appgate6th
  7. Akamai–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zscaler3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Entra2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloudflare One2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Appgate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Akamai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Appgate or Cloudflare One more popular in search?

This chart shows how often people search Google for Appgate and Cloudflare One by name. Each line represents a brand's share of searches for all seven zero trust platforms we track, month by month, from English-language searches worldwide.

Appgate and Cloudflare One among zero trust platforms worldwide, by month

Share of searches by month for Cloudflare One, Appgate. The figures are in the table below the chart.

View monthly share of searches table
MonthZscalerAkamaiPalo Alto NetworksMicrosoft EntraNetskopeCloudflare OneAppgate
Oct 202540.1%22%14.7%9.9%12.1%0.59%0.72%
Nov 202536.2%24.3%16.3%10.9%10.9%0.79%0.65%
Dec 202534.9%23.3%19.2%10.5%10.5%0.93%0.76%
Jan 202636.4%19.9%19.9%11%11%0.98%0.8%
Feb 202636.4%19.9%19.9%11%11%0.98%0.8%
Mar 202635.4%19.4%19.4%13%10.7%1.4%0.77%
Apr 202635.4%23.7%19.3%10.6%8.7%1.4%0.77%
May 202639.9%21.9%17.8%9.8%8%2%0.58%
Jun 202635.8%19.6%19.6%10.8%10.8%2.6%0.78%
Jul 202637.9%17.1%20.8%11.4%9.3%2.8%0.68%
Aug 202636.2%16.3%24.3%10.9%8.9%2.7%0.65%
Sep 202632.2%21.6%21.6%11.8%9.7%2.4%0.7%

How has the Appgate and Cloudflare One comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Cloudflare One took it in November 2025.
  • Across the 12 months ending September 2026, Appgate’s share of searches among zero trust platforms worldwide moved from 0.72% to 0.7%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Cloudflare One’s share of searches among zero trust platforms worldwide moved from 0.59% to 2.4%, and its estimated monthly branded searches moved from 3.6K to 14.8K.

How did search popularity change for zero trust platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Cloudflare One worldwide rose 311.1% over 12 measured months, from 3.6K to 14.8K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Appgate’s and Cloudflare One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Appgate

1 branded search term

  • appgate

Cloudflare One

1 branded search term

  • cloudflare one

How the Brand Demand Index is measured

Other head-to-heads among zero trust platforms

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