Appgate vs Palo Alto Networks:Which is more popular by branded search?

Name: Appgate vs Palo Alto Networks: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Palo Alto Networks had more branded searches than Appgate among zero trust platforms worldwide. Palo Alto Networks was estimated to have 135K branded searches compared to Appgate’s 3.6K, and held a 2.8% Share of Search versus Appgate’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among zero trust platforms worldwide in August 2026Which is more popular in search, Appgate or Palo Alto Networks?

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Which is more popular in search, Appgate or Palo Alto Networks?

Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Appgate and Palo Alto Networks among zero trust platforms worldwide, by month

Month	Cloudflare	Zscaler	Palo Alto Networks	Akamai	Netskope	Appgate
Oct 2025	80.7%	8.7%	3.2%	4.7%	2.6%	0.15%
Nov 2025	95%	2.1%	0.92%	1.4%	0.62%	0.04%
Dec 2025	90.9%	3.6%	2%	2.4%	1.1%	0.08%
Jan 2026	85.3%	6.1%	3.3%	3.3%	1.8%	0.13%
Feb 2026	85.4%	6.1%	3.3%	3.3%	1.8%	0.13%
Mar 2026	85.5%	6%	3.3%	3.3%	1.8%	0.13%
Apr 2026	87.5%	5%	2.8%	3.4%	1.2%	0.11%
May 2026	86.6%	6.1%	2.7%	3.3%	1.2%	0.09%
Jun 2026	87.9%	5%	2.7%	2.7%	1.5%	0.11%
Jul 2026	88.6%	5.1%	2.8%	2.3%	1.2%	0.09%
Aug 2026	89.9%	4.2%	2.8%	1.9%	1%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Appgate and Palo Alto Networks comparison changed over the last 12 months?

3 findings

Palo Alto Networks was ahead of Appgate in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Appgate’s estimated Share of Search among zero trust platforms worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
Across the 11 months ending August 2026, Palo Alto Networks’ estimated Share of Search among zero trust platforms worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for zero trust platforms worldwide in August 2026?

2 changes

Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 11 measured months, from 90.5K to 135K in August 2026.
Estimated monthly branded searches for Appgate worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Appgate’s and Palo Alto Networks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.