Brandwave

Palo Alto Networks vs SentinelOne:Which is more popular?

In September 2026, Palo Alto Networks had more branded searches than SentinelOne among cybersecurity vendors worldwide. Palo Alto Networks had about 135,000 branded searches, while SentinelOne had 70. Palo Alto Networks made up 2.3% of all cybersecurity vendor searches we track, and SentinelOne accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about cybersecurity vendors, Palo Alto Networks and SentinelOne each appeared in three of the five answers. Palo Alto Networks was mentioned before SentinelOne in three out of four answers.

Among cybersecurity vendors worldwide in September 2026

Who do people search for more?

Palo Alto Networks, about 1929 searches for every 1 for SentinelOne

Palo Alto Networks 135K searchesSentinelOne 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Palo Alto Networks in 3 of 5SentinelOne in 3 of 5

Who does AI recommend more?

Palo Alto Networks, named ahead of SentinelOne in 3 of 4 answers

Palo Alto Networks first in 3SentinelOne first in 1

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Top cybersecurity vendors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Palo Alto Networks and SentinelOne were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks was listed before SentinelOne in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CrowdStrike1st
  2. Palo Alto Networks2nd
  3. Sophos3rd
  4. Fortinet4th
  5. SentinelOne5th
  6. Zscaler6th
  7. Cloudflare7th
  8. Check Point8th
  9. CyberArk9th
  10. Tenable10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CrowdStrike4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sophos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Palo Alto Networks3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SentinelOne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cloudflare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okta2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fortinet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zscaler2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CyberArk2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tenable2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about cybersecurity vendors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Palo Alto Networks or SentinelOne more popular in search?

This chart shows how often people search Google for Palo Alto Networks and SentinelOne by name. Each line represents a brand's share of searches for all 12 cybersecurity vendors we track, month by month, from English-language searches worldwide.

Palo Alto Networks and SentinelOne among cybersecurity vendors worldwide, by month

Share of searches by month for Palo Alto Networks, SentinelOne. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudflareOktaFortinetZscalerSophosPalo Alto NetworksCyberArkTenableDarktraceCheck PointCrowdStrikeSentinelOne
Oct 202554.8%16.5%9%6%6%2.2%2.2%1.8%1.2%0.33%0.04%<0.01%
Nov 202583.9%6.2%3.4%1.8%1.9%0.83%0.83%0.68%0.37%0.11%0.01%<0.01%
Dec 202571.9%11.8%5.3%2.9%3.3%1.6%1.3%1.1%0.58%0.21%0.02%<0.01%
Jan 202660.8%14.9%8.2%4.5%4.5%2.4%2%1.3%0.9%0.36%0.04%<0.01%
Feb 202661.5%15.1%6.8%4.5%4.5%2.5%2.5%1.4%0.91%0.33%0.04%<0.01%
Mar 202664.5%15.8%5.8%3.9%3.9%2.1%1.7%1.2%0.78%0.31%0.03%<0.01%
Apr 202666.7%13.4%6%4%4%2.2%1.5%1.2%0.81%0.29%0.03%<0.01%
May 202665.4%13.1%7.2%4.8%3.8%2.1%1.4%1.2%0.65%0.26%0.03%<0.01%
Jun 202665%13.1%8.7%3.9%3.9%2.1%1.4%0.96%0.64%0.29%0.02%<0.01%
Jul 202666.9%13.4%6%4%4%2.2%1.5%0.99%0.66%0.26%0.02%<0.01%
Aug 202671%11.7%5.2%3.5%3.3%2.3%1.3%0.86%0.57%0.23%0.02%<0.01%
Sep 202670.9%11.7%5.2%3.5%3.5%2.3%1.3%0.86%0.57%0.25%0.02%<0.01%

How has the Palo Alto Networks and SentinelOne comparison changed over the last 12 months?

3 findings

How did search popularity change for cybersecurity vendors worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Palo Alto Networks worldwide rose 49.2% over 12 measured months, from 90.5K to 135K in September 2026.

  2. Estimated monthly branded searches for SentinelOne worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Palo Alto Networks’ and SentinelOne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Palo Alto Networks

1 branded search term

  • palo alto networks

SentinelOne

1 branded search term

  • antivirus sentinelone

How the Brand Demand Index is measured

Other head-to-heads among cybersecurity vendors

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