Microsoft Entra vs Netskope:Which is searched more?
In September 2026, Microsoft Entra had more branded searches than Netskope among zero trust platforms worldwide. Microsoft Entra had about 74,000 branded searches, while Netskope had 60,500. Microsoft Entra made up 11.8% of all zero trust platform searches we track, and Netskope accounted for 9.7%. These are worldwide searches for English-language branded terms.
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Is Microsoft Entra or Netskope more popular in search?
Compare the zero trust platforms teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Entra, Netskope. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Akamai | Palo Alto Networks | Microsoft Entra | Netskope | Cloudflare One | Appgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 22% | 14.7% | 9.9% | 12.1% | 0.59% | 0.72% |
| Nov 2025 | 36.2% | 24.3% | 16.3% | 10.9% | 10.9% | 0.79% | 0.65% |
| Dec 2025 | 34.9% | 23.3% | 19.2% | 10.5% | 10.5% | 0.93% | 0.76% |
| Jan 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Feb 2026 | 36.4% | 19.9% | 19.9% | 11% | 11% | 0.98% | 0.8% |
| Mar 2026 | 35.4% | 19.4% | 19.4% | 13% | 10.7% | 1.4% | 0.77% |
| Apr 2026 | 35.4% | 23.7% | 19.3% | 10.6% | 8.7% | 1.4% | 0.77% |
| May 2026 | 39.9% | 21.9% | 17.8% | 9.8% | 8% | 2% | 0.58% |
| Jun 2026 | 35.8% | 19.6% | 19.6% | 10.8% | 10.8% | 2.6% | 0.78% |
| Jul 2026 | 37.9% | 17.1% | 20.8% | 11.4% | 9.3% | 2.8% | 0.68% |
| Aug 2026 | 36.2% | 16.3% | 24.3% | 10.9% | 8.9% | 2.7% | 0.65% |
| Sep 2026 | 32.2% | 21.6% | 21.6% | 11.8% | 9.7% | 2.4% | 0.7% |
How has the Microsoft Entra and Netskope comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Microsoft Entra took it in March 2026.
- Across the 12 months ending September 2026, Microsoft Entra’s share of searches among zero trust platforms worldwide moved from 9.9% to 11.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Netskope’s share of searches among zero trust platforms worldwide moved from 12.1% to 9.7%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for zero trust platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Entra gained share of searches among zero trust platforms worldwide, from 10.9% to 11.8%.
In September 2026, Netskope gained share of searches among zero trust platforms worldwide, from 8.9% to 9.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Entra’s and Netskope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Entra
1 branded search term
- entra id
Netskope
1 branded search term
- netskope
Other head-to-heads among zero trust platforms
Zscaler vs Akamai: compare search popularity
Zscaler vs Palo Alto Networks: compare search popularity- Zscaler vs Microsoft Entra: compare search popularity
- Zscaler vs Netskope: compare search popularity
- Akamai vs Palo Alto Networks: compare search popularity
- Akamai vs Microsoft Entra: compare search popularity
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