Google Vault vs Microsoft Purview:Which is searched more?
In September 2026, Microsoft Purview had more branded searches than Google Vault among email archiving platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Google Vault had 27,100. Microsoft Purview made up 20.3% of all email archiving platform searches we track, and Google Vault accounted for 9.1%. These are worldwide searches for English-language branded terms.
Follow Google Vault vs Microsoft Purview and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Google Vault or Microsoft Purview more popular in search?
Compare the platforms that archive business email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Microsoft Purview, Google Vault. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mimecast | Microsoft Purview | Proofpoint | Google Vault | Barracuda | Global Relay | Smarsh |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 17% | 20.8% | 7.6% | 6.4% | 6.2% | 4.2% |
| Nov 2025 | 34.5% | 18.8% | 23% | 8.5% | 5.8% | 5.6% | 3.8% |
| Dec 2025 | 37.3% | 16.7% | 20.4% | 9.2% | 6.2% | 6.1% | 4.1% |
| Jan 2026 | 38.1% | 17.2% | 21% | 7.7% | 6.3% | 6.3% | 3.4% |
| Feb 2026 | 34.4% | 18.8% | 23% | 8.4% | 6% | 5.6% | 3.8% |
| Mar 2026 | 34.4% | 18.9% | 23.1% | 8.5% | 5.7% | 5.7% | 3.8% |
| Apr 2026 | 31.8% | 21.2% | 21.2% | 9.5% | 6.4% | 6.4% | 3.5% |
| May 2026 | 33.5% | 18.3% | 22.4% | 10% | 6.7% | 5.5% | 3.7% |
| Jun 2026 | 36.5% | 20.1% | 20.1% | 7.4% | 6% | 6% | 4% |
| Jul 2026 | 35.1% | 19.2% | 19.2% | 8.6% | 8.3% | 5.7% | 3.8% |
| Aug 2026 | 34.4% | 18.8% | 23% | 8.5% | 6.9% | 4.6% | 3.8% |
| Sep 2026 | 36.8% | 20.3% | 20.3% | 9.1% | 6.2% | 4.1% | 3.3% |
How has the Google Vault and Microsoft Purview comparison changed over the last 12 months?
3 findings
- Microsoft Purview was ahead of Google Vault in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Vault’s share of searches among email archiving platforms worldwide moved from 7.6% to 9.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide moved from 17% to 20.3%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for email archiving platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview overtook Proofpoint to rank 2nd among email archiving platforms worldwide, with 20.3% of the searches.
In September 2026, Google Vault gained share of searches among email archiving platforms worldwide, from 8.5% to 9.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Vault’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Vault
1 branded search term
- google vault
Microsoft Purview
1 branded search term
- microsoft purview
Other head-to-heads among email archiving platforms
Mimecast vs Microsoft Purview: compare search popularity
Mimecast vs Proofpoint: compare search popularity- Mimecast vs Google Vault: compare search popularity
Mimecast vs Barracuda: compare search popularity- Microsoft Purview vs Proofpoint: compare search popularity
- Microsoft Purview vs Barracuda: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.