Brandwave

How popular isMicrosoft Purview?

In September 2026, people searched for Microsoft Purview by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 20.3% of all global email archiving platform searches, placing Microsoft Purview second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about email archiving platforms, Microsoft Purview appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Microsoft Purview is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. MimecastShare of searches 36.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Microsoft PurviewShare of searches 20.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. ProofpointShare of searches 20.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. Google VaultShare of searches 9.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BarracudaShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+2 more

Microsoft Purview website (opens in a new tab)

Follow Microsoft Purview and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top email archiving platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mimecast1st
  2. Microsoft Purview2nd
  3. Proofpoint3rd
  4. Google Vault4th
  5. Barracuda5th
  6. Smarsh6th
  7. Global Relay–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mimecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proofpoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Vault4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Purview3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barracuda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smarsh2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Global Relay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email archiving platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which email archiving platforms compete with Microsoft Purview?

Microsoft Purview against email archiving platforms worldwide, by month

Share of searches by month for Mimecast, Microsoft Purview, Proofpoint, Google Vault, Barracuda, Global Relay, Smarsh. The figures are in the table below the chart.

View monthly share of searches table
MonthMimecastMicrosoft PurviewProofpointGoogle VaultBarracudaGlobal RelaySmarsh
Oct 202537.8%17%20.8%7.6%6.4%6.2%4.2%
Nov 202534.5%18.8%23%8.5%5.8%5.6%3.8%
Dec 202537.3%16.7%20.4%9.2%6.2%6.1%4.1%
Jan 202638.1%17.2%21%7.7%6.3%6.3%3.4%
Feb 202634.4%18.8%23%8.4%6%5.6%3.8%
Mar 202634.4%18.9%23.1%8.5%5.7%5.7%3.8%
Apr 202631.8%21.2%21.2%9.5%6.4%6.4%3.5%
May 202633.5%18.3%22.4%10%6.7%5.5%3.7%
Jun 202636.5%20.1%20.1%7.4%6%6%4%
Jul 202635.1%19.2%19.2%8.6%8.3%5.7%3.8%
Aug 202634.4%18.8%23%8.5%6.9%4.6%3.8%
Sep 202636.8%20.3%20.3%9.1%6.2%4.1%3.3%

  1. 1.Mimecast

    36.8%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +2.4 points.

  2. 2.Microsoft Purview

    20.3%

    Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  3. 3.Proofpoint

    20.3%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -2.8 points.

  4. 4.Google Vault

    9.1%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

  5. 5.Barracuda

    6.2%

    Held 5th. 18.6K estimated branded searches, +3.2% vs prior month. Share -0.6 points.

  6. 6.Global Relay

    4.1%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Smarsh

    3.3%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Microsoft Purview and its closest rivals

Every comparison with Microsoft Purview

27 comparisons

How has branded search demand for Microsoft Purview changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide increased from 17% to 20.3%.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among email archiving platforms worldwide peaked at 21.2% in April 2026 and was lowest at 16.7% in December 2025.
  • Across the 12 months ending September 2026, Microsoft Purview rose from 3rd to 2nd among email archiving platforms worldwide.

How did search popularity change for email archiving platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Purview overtook Proofpoint to rank 2nd among email archiving platforms worldwide, with 20.3% of the searches.

  2. In September 2026, Mimecast gained share of searches among email archiving platforms worldwide, from 34.4% to 36.8%.

  3. In September 2026, Google Vault gained share of searches among email archiving platforms worldwide, from 8.5% to 9.1%.

  4. In September 2026, Proofpoint lost share of searches among email archiving platforms worldwide, from 23% to 20.3%.

  5. In September 2026, Barracuda lost share of searches among email archiving platforms worldwide, from 6.9% to 6.2%.

  6. In September 2026, Global Relay lost share of searches among email archiving platforms worldwide, from 4.6% to 4.1%.

How are Microsoft Purview’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft purview

How the Brand Demand Index is measured

Who owns Microsoft Purview?

Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Purview? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Purview compete?

Microsoft Purview is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data loss prevention platforms2nd of 614.9%Show ranking
Records management software2nd of 818.2%Show ranking
Email archiving platforms2nd of 720.3%Shown above
Data catalogues3rd of 821.6%Show ranking
Data lineage platforms2nd of 629.9%Show ranking
Data governance platforms1st of 748.8%Show ranking
Creator with pink hair and a pink jacket

Is Microsoft Purview your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free