Brandwave

How popular isProofpoint in search?

In August 2026, there were an estimated 61K branded searches for Proofpoint worldwide which held steady over the last 11 months. Proofpoint holds 32.4% estimated Share of Search among email archiving platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mimecast48.1%
  2. Proofpoint32.4%
  3. Barracuda7.9%
  4. Global Relay6.4%
  5. Smarsh5.3%
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Which email archiving platforms compete with Proofpoint?

Proofpoint against email archiving platforms worldwide, by month

Share of Search by month for Mimecast, Proofpoint, Barracuda, Global Relay, Smarsh. The figures are in the table below the chart.

View monthly share of search table
MonthMimecastProofpointBarracudaGlobal RelaySmarsh
Oct 202550.9%28.3%6.8%8.4%5.6%
Nov 202548.1%32.4%6.4%7.9%5.3%
Dec 202551%28.2%6.8%8.3%5.6%
Jan 202651.4%28.6%6.9%8.5%4.6%
Feb 202648%32.5%6.4%7.9%5.3%
Mar 202647.9%32.5%6.4%7.9%5.3%
Apr 202646.6%31.4%7.6%9.3%5.1%
May 202647.4%31.9%7.7%7.7%5.2%
Jun 202650.9%28.3%6.8%8.4%5.6%
Jul 202649.3%27.4%9.9%8.1%5.4%
Aug 202648.1%32.4%7.9%6.4%5.3%
Sep 2026—————

  1. 1.Mimecast

    48.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Proofpoint

    32.4%

    Held 2nd. 61K estimated branded searches, +21.3% vs prior month. Share +5 points.

  3. 3.Barracuda

    7.9%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Global Relay

    6.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Smarsh

    5.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Proofpoint and its closest rivals

Every comparison with Proofpoint

How has branded search demand for Proofpoint changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Proofpoint worldwide held steady, from 61.1K to 61K.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide increased from 28.3% to 32.4%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide peaked at 32.5% in March 2026 and was lowest at 27.4% in July 2026.

How did search popularity change for email archiving platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email archiving platforms worldwide, from 27.4% to 32.4%.

  2. In August 2026, Barracuda lost estimated Share of Search among email archiving platforms worldwide, from 9.9% to 7.9%.

  3. In August 2026, Global Relay lost estimated Share of Search among email archiving platforms worldwide, from 8.1% to 6.4%.

  4. In August 2026, Mimecast lost estimated Share of Search among email archiving platforms worldwide, from 49.3% to 48.1%.

  5. Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Proofpoint compete?

Proofpoint is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways3rd of 618%Show ranking
Compliance training platforms3rd of 518.5%Show ranking
Security awareness training platforms2nd of 528.3%Show ranking
Email security platforms2nd of 529.9%Show ranking
Email archiving platforms2nd of 532.4%Shown above

How is Proofpoint measured?

Brandwave collects information about searches that people make online using Proofpoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • proofpoint
  • proofpoint app
  • proofpoint com
  • proofpoint security awareness
  • proofpoint security training
  • proofpoint software
  • security awareness proofpoint

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How the Brand Demand Index is measured

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