Security awareness training platforms:Which brands are most popular in search?
In August 2026, KnowBe4 was the most searched among security awareness training platforms worldwide, with an estimated 136K branded searches and 63.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
KnowBe463.1%
Proofpoint28.3%
Hoxhunt6.9%
usecure1.7%
SoSafe<0.01%
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Share of SearchLeaderboard
Compare services and tools used to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Proofpoint, Hoxhunt. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Proofpoint | Hoxhunt | usecure | SoSafe |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.5% | 7.3% | 1.5% | <0.01% |
| Nov 2025 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Dec 2025 | 63.2% | 28.5% | 6.9% | 1.4% | <0.01% |
| Jan 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Feb 2026 | 63% | 28.4% | 6.9% | 1.7% | <0.01% |
| Mar 2026 | 58.3% | 32% | 7.8% | 1.9% | <0.01% |
| Apr 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| May 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Jun 2026 | 62% | 28% | 8.3% | 1.7% | <0.01% |
| Jul 2026 | 66.4% | 24.6% | 7.2% | 1.8% | <0.01% |
| Aug 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 136K | -0.1% | -3.3 points | |
| 2, held 2nd | 28.3% | 61K | +21.3% | +3.8 points | |
| 3, held 3rd | 6.9% | 14.8K | 0% | -0.4 points | |
| 4, held 4th | 1.7% | 3.7K | -0.54% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
1.
KnowBe463.1%
held 1st · 136K estimated branded searches · -0.1% vs prior month · -3.3 points
28.3%
held 2nd · 61K estimated branded searches · +21.3% vs prior month · +3.8 points
3.
Hoxhunt6.9%
held 3rd · 14.8K estimated branded searches · 0% vs prior month · -0.4 points
4.
usecure1.7%
held 4th · 3.7K estimated branded searches · -0.54% vs prior month · -0.1 points
5.
SoSafe<0.01%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among security awareness training platforms worldwide?
5 brands
In August 2026, KnowBe4 was the most searched among security awareness training platforms worldwide, with an estimated 136K branded searches and 63.1% estimated Share of Search within this set. Proofpoint is in 2nd place, 34.7 percentage points behind at 28.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| KnowBe4 | 66.7% → 63.1% | 66.7%Oct 2025 | 58.3%Mar 2026 | 1st |
| Proofpoint | 24.5% → 28.3% | 32%Mar 2026 | 24.5%Oct 2025 | 2nd |
| Hoxhunt | 7.3% → 6.9% | 8.3%Jun 2026 | 6.9%Feb 2026 | 3rd |
| usecure | 1.5% → 1.7% | 1.9%Mar 2026 | 1.4%Dec 2025 | 4th |
| SoSafe | <0.01% | <0.01%Feb 2026 | <0.01%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide decreased from 66.7% to 63.1%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide increased from 24.5% to 28.3%.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide peaked at 66.7% in October 2025 and was lowest at 58.3% in March 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide peaked at 32% in March 2026 and was lowest at 24.5% in October 2025.
- Across the 11 months ending August 2026, Hoxhunt’s estimated Share of Search among security awareness training platforms worldwide peaked at 8.3% in June 2026 and was lowest at 6.9% in February 2026.
- Across the 11 months ending August 2026, Hoxhunt, usecure and SoSafe held steady: their estimated Share of Search among security awareness training platforms worldwide each moved less than 0.5 percentage points.
How did search popularity change for security awareness training platforms worldwide in August 2026?
3 changes
In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.
In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.
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