Hoxhunt vs KnowBe4:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than Hoxhunt among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Hoxhunt’s 14.8K, and held a 63.1% Share of Search versus Hoxhunt’s 6.9%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Hoxhunt or KnowBe4?
Compare services and tools used to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Hoxhunt. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Proofpoint | Hoxhunt | usecure | SoSafe |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.5% | 7.3% | 1.5% | <0.01% |
| Nov 2025 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Dec 2025 | 63.2% | 28.5% | 6.9% | 1.4% | <0.01% |
| Jan 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Feb 2026 | 63% | 28.4% | 6.9% | 1.7% | <0.01% |
| Mar 2026 | 58.3% | 32% | 7.8% | 1.9% | <0.01% |
| Apr 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| May 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Jun 2026 | 62% | 28% | 8.3% | 1.7% | <0.01% |
| Jul 2026 | 66.4% | 24.6% | 7.2% | 1.8% | <0.01% |
| Aug 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Hoxhunt and KnowBe4 comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of Hoxhunt in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hoxhunt’s estimated Share of Search among security awareness training platforms worldwide moved from 7.3% to 6.9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 166K to 136K.
How did search popularity change for security awareness training platforms worldwide in August 2026?
2 changes
In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hoxhunt’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.