KnowBe4 vs SoSafe:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than SoSafe among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to SoSafe’s 10, and held a 63.1% Share of Search versus SoSafe’s <0.01%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow KnowBe4 vs SoSafe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KnowBe4 or SoSafe?
Compare services and tools used to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, SoSafe. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Proofpoint | Hoxhunt | usecure | SoSafe |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.5% | 7.3% | 1.5% | <0.01% |
| Nov 2025 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Dec 2025 | 63.2% | 28.5% | 6.9% | 1.4% | <0.01% |
| Jan 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Feb 2026 | 63% | 28.4% | 6.9% | 1.7% | <0.01% |
| Mar 2026 | 58.3% | 32% | 7.8% | 1.9% | <0.01% |
| Apr 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| May 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Jun 2026 | 62% | 28% | 8.3% | 1.7% | <0.01% |
| Jul 2026 | 66.4% | 24.6% | 7.2% | 1.8% | <0.01% |
| Aug 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the KnowBe4 and SoSafe comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of SoSafe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 166K to 136K.
- Across the 11 months ending August 2026, SoSafe’s estimated Share of Search among security awareness training platforms worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for security awareness training platforms worldwide in August 2026?
1 change
In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
How each brand is measured
Brandwave collects information about searches that people make online using KnowBe4’s and SoSafe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.