Brandwave

How popular isKnowBe4 in search?

In August 2026, there were an estimated 136K branded searches for KnowBe4 worldwide which is down 18.3% over the last 11 months. KnowBe4 holds 63.1% estimated Share of Search among security awareness training platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe463.1%
  2. Proofpoint28.3%
  3. Hoxhunt6.9%
  4. usecure1.7%
  5. SoSafe<0.01%
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Which security awareness training platforms compete with KnowBe4?

KnowBe4 against security awareness training platforms worldwide, by month

Share of Search by month for KnowBe4, Proofpoint, Hoxhunt. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4ProofpointHoxhuntusecureSoSafe
Oct 202566.7%24.5%7.3%1.5%<0.01%
Nov 202563.1%28.3%6.9%1.7%<0.01%
Dec 202563.2%28.5%6.9%1.4%<0.01%
Jan 202663.1%28.3%6.9%1.7%<0.01%
Feb 202663%28.4%6.9%1.7%<0.01%
Mar 202658.3%32%7.8%1.9%<0.01%
Apr 202663.1%28.3%6.9%1.7%<0.01%
May 202663.1%28.3%6.9%1.7%<0.01%
Jun 202662%28%8.3%1.7%<0.01%
Jul 202666.4%24.6%7.2%1.8%<0.01%
Aug 202663.1%28.3%6.9%1.7%<0.01%
Sep 2026—————

  1. 1.KnowBe4

    63.1%

    held 1st · 136K estimated branded searches · -0.1% vs prior month · -3.3 points

  2. 2.Proofpoint

    28.3%

    held 2nd · 61K estimated branded searches · +21.3% vs prior month · +3.8 points

  3. 3.Hoxhunt

    6.9%

    held 3rd · 14.8K estimated branded searches · 0% vs prior month · -0.4 points

  4. 4.usecure

    1.7%

    held 4th · 3.7K estimated branded searches · -0.54% vs prior month · -0.1 points

  5. 5.SoSafe

    <0.01%

    held 5th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between KnowBe4 and its closest rivals

How has branded search demand for KnowBe4 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KnowBe4 worldwide fell from 166K to 136K.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide decreased from 66.7% to 63.1%.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide peaked at 66.7% in October 2025 and was lowest at 58.3% in March 2026.

How did search popularity change for security awareness training platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.

  2. In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.

  3. Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is KnowBe4 measured?

Brandwave collects information about searches that people make online using KnowBe4’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • knowbe4
  • knowbe4 app
  • knowbe4 com
  • knowbe4 platform
  • knowbe4 security awareness
  • knowbe4 security training
  • knowbe4 software
  • security awareness knowbe4

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How the Brand Demand Index is measured

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