Infosec vs KnowBe4:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than Infosec among cybersecurity training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Infosec’s 18.1K, and held a 51.7% Share of Search versus Infosec’s 6.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Infosec or KnowBe4?
Compare the cybersecurity training platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Infosec. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Arctic Wolf | Infosec | Hoxhunt | Cofense | Wizer |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 33.6% | 8.3% | 5.5% | 1.1% | 0.58% |
| Nov 2025 | 47.3% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Dec 2025 | 43.6% | 43.2% | 7.1% | 4.8% | 0.94% | 0.39% |
| Jan 2026 | 47.4% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Feb 2026 | 47.3% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Mar 2026 | 46.8% | 37.8% | 7.6% | 6.2% | 1% | 0.55% |
| Apr 2026 | 50.9% | 33.9% | 8.3% | 5.6% | 0.9% | 0.49% |
| May 2026 | 47.4% | 38.4% | 7.8% | 5.2% | 0.84% | 0.35% |
| Jun 2026 | 50.3% | 33.5% | 8.2% | 6.7% | 0.89% | 0.37% |
| Jul 2026 | 55.3% | 30.1% | 7.4% | 6% | 0.77% | 0.41% |
| Aug 2026 | 51.7% | 34.5% | 6.9% | 5.6% | 0.72% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Infosec and KnowBe4 comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of Infosec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Infosec’s estimated Share of Search among cybersecurity training platforms worldwide moved from 8.3% to 6.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide moved from 50.8% to 51.7%, and its estimated monthly branded searches moved from 166K to 136K.
How did search popularity change for cybersecurity training platforms worldwide in August 2026?
2 changes
In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.
Estimated monthly branded searches for Infosec worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Infosec’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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