Brandwave

Cybersecurity training platforms:Which brands are most popular in search?

In August 2026, KnowBe4 was the most searched among cybersecurity training platforms worldwide, with an estimated 136K branded searches and 51.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe451.7%
  2. Arctic Wolf34.5%
  3. Infosec6.9%
  4. Hoxhunt5.6%
  5. Cofense0.72%
  6. Wizer0.5%

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Share of SearchLeaderboard

Compare the cybersecurity training platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cybersecurity training platforms worldwide, by month

Share of Search by month for KnowBe4, Arctic Wolf, Infosec, Hoxhunt. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4Arctic WolfInfosecHoxhuntCofenseWizer
Oct 202550.8%33.6%8.3%5.5%1.1%0.58%
Nov 202547.3%38.3%7.7%5.2%1%0.45%
Dec 202543.6%43.2%7.1%4.8%0.94%0.39%
Jan 202647.4%38.3%7.7%5.2%1%0.45%
Feb 202647.3%38.3%7.7%5.2%1%0.45%
Mar 202646.8%37.8%7.6%6.2%1%0.55%
Apr 202650.9%33.9%8.3%5.6%0.9%0.49%
May 202647.4%38.4%7.8%5.2%0.84%0.35%
Jun 202650.3%33.5%8.2%6.7%0.89%0.37%
Jul 202655.3%30.1%7.4%6%0.77%0.41%
Aug 202651.7%34.5%6.9%5.6%0.72%0.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.KnowBe4

    51.7%

    Held 1st. 136K estimated branded searches, -0.1% vs prior month. Share -3.6 points.

  2. 2.Arctic Wolf

    34.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Infosec

    6.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Hoxhunt

    5.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Cofense

    0.72%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wizer

    0.5%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cybersecurity training platforms worldwide?

In August 2026, KnowBe4 was the most searched among cybersecurity training platforms worldwide, with an estimated 136K branded searches and 51.7% estimated Share of Search within this set. Arctic Wolf is in 2nd place, 17.3 percentage points behind at 34.5% Share of Search.

Global cybersecurity training platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KnowBe450.8% → 51.7%55.3%Jul 202643.6%Dec 20251st
Arctic Wolf33.6% → 34.5%43.2%Dec 202530.1%Jul 20262nd
Infosec8.3% → 6.9%8.3%Apr 20266.9%Aug 20263rd
Hoxhunt5.5% → 5.6%6.7%Jun 20264.8%Dec 20254th
Cofense1.1% → 0.72%1.1%Oct 20250.72%Aug 20265th
Wizer0.58% → 0.5%0.58%Oct 20250.35%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide increased from 50.8% to 51.7%.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide increased from 33.6% to 34.5%.
  • Across the 11 months ending August 2026, Infosec’s estimated Share of Search among cybersecurity training platforms worldwide decreased from 8.3% to 6.9%.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 55.3% in July 2026 and was lowest at 43.6% in December 2025.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 43.2% in December 2025 and was lowest at 30.1% in July 2026.
  • Across the 11 months ending August 2026, Infosec’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 8.3% in April 2026 and was lowest at 6.9% in August 2026.
  • Across the 11 months ending August 2026, Hoxhunt’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 6.7% in June 2026 and was lowest at 4.8% in December 2025.
  • Across the 11 months ending August 2026, Hoxhunt, Cofense and Wizer held steady: their estimated Share of Search among cybersecurity training platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for cybersecurity training platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among cybersecurity training platforms worldwide, from 30.1% to 34.5%.

  2. In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.

  3. Estimated monthly branded searches for Cofense worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Infosec worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wizer worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

How the Brand Demand Index is measured

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