Brandwave

How popular isKnowBe4 in search?

In August 2026, there were an estimated 136K branded searches for KnowBe4 worldwide which is down 18.3% over the last 11 months. KnowBe4 holds 51.7% estimated Share of Search among cybersecurity training platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe451.7%
  2. Arctic Wolf34.5%
  3. Infosec6.9%
  4. Hoxhunt5.6%
  5. Cofense0.72%
  6. Wizer0.5%
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Which cybersecurity training platforms compete with KnowBe4?

KnowBe4 against cybersecurity training platforms worldwide, by month

Share of Search by month for KnowBe4, Arctic Wolf, Infosec, Hoxhunt. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4Arctic WolfInfosecHoxhuntCofenseWizer
Oct 202550.8%33.6%8.3%5.5%1.1%0.58%
Nov 202547.3%38.3%7.7%5.2%1%0.45%
Dec 202543.6%43.2%7.1%4.8%0.94%0.39%
Jan 202647.4%38.3%7.7%5.2%1%0.45%
Feb 202647.3%38.3%7.7%5.2%1%0.45%
Mar 202646.8%37.8%7.6%6.2%1%0.55%
Apr 202650.9%33.9%8.3%5.6%0.9%0.49%
May 202647.4%38.4%7.8%5.2%0.84%0.35%
Jun 202650.3%33.5%8.2%6.7%0.89%0.37%
Jul 202655.3%30.1%7.4%6%0.77%0.41%
Aug 202651.7%34.5%6.9%5.6%0.72%0.5%
Sep 2026——————

  1. 1.KnowBe4

    51.7%

    Held 1st. 136K estimated branded searches, -0.1% vs prior month. Share -3.6 points.

  2. 2.Arctic Wolf

    34.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Infosec

    6.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Hoxhunt

    5.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Cofense

    0.72%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wizer

    0.5%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between KnowBe4 and its closest rivals

How has branded search demand for KnowBe4 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KnowBe4 worldwide fell from 166K to 136K.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide increased from 50.8% to 51.7%.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 55.3% in July 2026 and was lowest at 43.6% in December 2025.

How did search popularity change for cybersecurity training platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among cybersecurity training platforms worldwide, from 30.1% to 34.5%.

  2. In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.

  3. Estimated monthly branded searches for Cofense worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Infosec worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wizer worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does KnowBe4 compete?

KnowBe4 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Compliance training platforms1st of 541.2%Show ranking
Cybersecurity training platforms1st of 651.7%Shown above
Security awareness training platforms1st of 563.1%Show ranking

How is KnowBe4 measured?

Brandwave collects information about searches that people make online using KnowBe4’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • knowbe4
  • knowbe4 app
  • knowbe4 com
  • knowbe4 platform
  • knowbe4 security awareness
  • knowbe4 security training
  • knowbe4 software
  • security awareness knowbe4

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How the Brand Demand Index is measured

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