Brandwave

Compliance training platforms:Which brands are most popular in search?

In August 2026, KnowBe4 was the most searched among compliance training platforms worldwide, with an estimated 136K branded searches and 41.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe441.2%
  2. Arctic Wolf27.5%
  3. Proofpoint18.5%
  4. NAVEX12.3%
  5. Skillcast0.58%

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Share of SearchLeaderboard

Compare the platforms used to train staff on compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among compliance training platforms worldwide, by month

Share of Search by month for KnowBe4, Arctic Wolf, Proofpoint, NAVEX. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4Arctic WolfProofpointNAVEXSkillcast
Oct 202543.7%28.9%16%10.6%0.76%
Nov 202539.7%32.1%17.8%9.7%0.7%
Dec 202536.2%35.9%16.3%10.8%0.78%
Jan 202639.6%32.1%17.8%9.6%0.85%
Feb 202639.7%32.1%17.9%9.7%0.7%
Mar 202637.3%30.2%20.5%11.1%0.8%
Apr 202641.2%27.4%18.5%12.3%0.73%
May 202639.7%32.2%17.8%9.7%0.56%
Jun 202641.1%27.4%18.5%12.3%0.73%
Jul 202644.9%24.5%16.6%13.4%0.63%
Aug 202641.2%27.5%18.5%12.3%0.58%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.KnowBe4

    41.2%

    Held 1st. 136K estimated branded searches, -0.1% vs prior month. Share -3.7 points.

  2. 2.Arctic Wolf

    27.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.

  3. 3.Proofpoint

    18.5%

    Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +1.9 points.

  4. 4.NAVEX

    12.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Skillcast

    0.58%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among compliance training platforms worldwide?

In August 2026, KnowBe4 was the most searched among compliance training platforms worldwide, with an estimated 136K branded searches and 41.2% estimated Share of Search within this set. Arctic Wolf is in 2nd place, 13.7 percentage points behind at 27.5% Share of Search.

Global compliance training platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
KnowBe443.7% → 41.2%44.9%Jul 202636.2%Dec 20251st
Arctic Wolf28.9% → 27.5%35.9%Dec 202524.5%Jul 20262nd
Proofpoint16% → 18.5%20.5%Mar 202616%Oct 20253rd
NAVEX10.6% → 12.3%13.4%Jul 20269.6%Jan 20264th
Skillcast0.76% → 0.58%0.85%Jan 20260.56%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide decreased from 43.7% to 41.2%.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among compliance training platforms worldwide decreased from 28.9% to 27.5%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among compliance training platforms worldwide increased from 16% to 18.5%.
  • Across the 11 months ending August 2026, NAVEX’s estimated Share of Search among compliance training platforms worldwide increased from 10.6% to 12.3%.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide peaked at 44.9% in July 2026 and was lowest at 36.2% in December 2025.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among compliance training platforms worldwide peaked at 35.9% in December 2025 and was lowest at 24.5% in July 2026.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among compliance training platforms worldwide peaked at 20.5% in March 2026 and was lowest at 16% in October 2025.
  • Across the 11 months ending August 2026, NAVEX’s estimated Share of Search among compliance training platforms worldwide peaked at 13.4% in July 2026 and was lowest at 9.6% in January 2026.
  • Across the 11 months ending August 2026, Skillcast held steady: its estimated Share of Search among compliance training platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for compliance training platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among compliance training platforms worldwide, from 24.5% to 27.5%.

  2. In August 2026, Proofpoint gained estimated Share of Search among compliance training platforms worldwide, from 16.6% to 18.5%.

  3. In August 2026, KnowBe4 lost estimated Share of Search among compliance training platforms worldwide, from 44.9% to 41.2%.

  4. In August 2026, NAVEX lost estimated Share of Search among compliance training platforms worldwide, from 13.4% to 12.3%.

  5. Estimated monthly branded searches for Skillcast worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

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