Arctic Wolf vs KnowBe4:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than Arctic Wolf among compliance training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Arctic Wolf’s 90.5K, and held a 41.2% Share of Search versus Arctic Wolf’s 27.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic Wolf or KnowBe4?
Compare the platforms used to train staff on compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Arctic Wolf. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Arctic Wolf | Proofpoint | NAVEX | Skillcast |
|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 28.9% | 16% | 10.6% | 0.76% |
| Nov 2025 | 39.7% | 32.1% | 17.8% | 9.7% | 0.7% |
| Dec 2025 | 36.2% | 35.9% | 16.3% | 10.8% | 0.78% |
| Jan 2026 | 39.6% | 32.1% | 17.8% | 9.6% | 0.85% |
| Feb 2026 | 39.7% | 32.1% | 17.9% | 9.7% | 0.7% |
| Mar 2026 | 37.3% | 30.2% | 20.5% | 11.1% | 0.8% |
| Apr 2026 | 41.2% | 27.4% | 18.5% | 12.3% | 0.73% |
| May 2026 | 39.7% | 32.2% | 17.8% | 9.7% | 0.56% |
| Jun 2026 | 41.1% | 27.4% | 18.5% | 12.3% | 0.73% |
| Jul 2026 | 44.9% | 24.5% | 16.6% | 13.4% | 0.63% |
| Aug 2026 | 41.2% | 27.5% | 18.5% | 12.3% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Arctic Wolf and KnowBe4 comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of Arctic Wolf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among compliance training platforms worldwide moved from 28.9% to 27.5%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide moved from 43.7% to 41.2%, and its estimated monthly branded searches moved from 166K to 136K.
How did search popularity change for compliance training platforms worldwide in August 2026?
2 changes
In August 2026, Arctic Wolf gained estimated Share of Search among compliance training platforms worldwide, from 24.5% to 27.5%.
In August 2026, KnowBe4 lost estimated Share of Search among compliance training platforms worldwide, from 44.9% to 41.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Arctic Wolf’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arctic Wolf
1 branded search term
- arctic wolf
KnowBe4
8 branded search terms
- knowbe4
- knowbe4 app
- knowbe4 com
- knowbe4 platform
- knowbe4 security awareness
- knowbe4 security training
- knowbe4 software
- security awareness knowbe4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.