Brandwave

How popular isKnowBe4 in search?

In August 2026, there were an estimated 136K branded searches for KnowBe4 worldwide which is down 18.3% over the last 11 months. KnowBe4 holds 41.2% estimated Share of Search among compliance training platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe441.2%
  2. Arctic Wolf27.5%
  3. Proofpoint18.5%
  4. NAVEX12.3%
  5. Skillcast0.58%
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Which compliance training platforms compete with KnowBe4?

KnowBe4 against compliance training platforms worldwide, by month

Share of Search by month for KnowBe4, Arctic Wolf, Proofpoint, NAVEX. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4Arctic WolfProofpointNAVEXSkillcast
Oct 202543.7%28.9%16%10.6%0.76%
Nov 202539.7%32.1%17.8%9.7%0.7%
Dec 202536.2%35.9%16.3%10.8%0.78%
Jan 202639.6%32.1%17.8%9.6%0.85%
Feb 202639.7%32.1%17.9%9.7%0.7%
Mar 202637.3%30.2%20.5%11.1%0.8%
Apr 202641.2%27.4%18.5%12.3%0.73%
May 202639.7%32.2%17.8%9.7%0.56%
Jun 202641.1%27.4%18.5%12.3%0.73%
Jul 202644.9%24.5%16.6%13.4%0.63%
Aug 202641.2%27.5%18.5%12.3%0.58%
Sep 2026—————

  1. 1.KnowBe4

    41.2%

    Held 1st. 136K estimated branded searches, -0.1% vs prior month. Share -3.7 points.

  2. 2.Arctic Wolf

    27.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3 points.

  3. 3.Proofpoint

    18.5%

    Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +1.9 points.

  4. 4.NAVEX

    12.3%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Skillcast

    0.58%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between KnowBe4 and its closest rivals

How has branded search demand for KnowBe4 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KnowBe4 worldwide fell from 166K to 136K.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide decreased from 43.7% to 41.2%.
  • Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide peaked at 44.9% in July 2026 and was lowest at 36.2% in December 2025.

How did search popularity change for compliance training platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among compliance training platforms worldwide, from 24.5% to 27.5%.

  2. In August 2026, Proofpoint gained estimated Share of Search among compliance training platforms worldwide, from 16.6% to 18.5%.

  3. In August 2026, KnowBe4 lost estimated Share of Search among compliance training platforms worldwide, from 44.9% to 41.2%.

  4. In August 2026, NAVEX lost estimated Share of Search among compliance training platforms worldwide, from 13.4% to 12.3%.

  5. Estimated monthly branded searches for Skillcast worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

Where does KnowBe4 compete?

KnowBe4 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Compliance training platforms1st of 541.2%Shown above
Cybersecurity training platforms1st of 651.7%Show ranking
Security awareness training platforms1st of 563.1%Show ranking

How is KnowBe4 measured?

Brandwave collects information about searches that people make online using KnowBe4’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • knowbe4
  • knowbe4 app
  • knowbe4 com
  • knowbe4 platform
  • knowbe4 security awareness
  • knowbe4 security training
  • knowbe4 software
  • security awareness knowbe4

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How the Brand Demand Index is measured

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