KnowBe4 vs SAI Global:Which is searched more?
In September 2026, KnowBe4 had more branded searches than SAI Global among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while SAI Global had 5,400. KnowBe4 made up 34.2% of all compliance training platform searches we track, and SAI Global accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is KnowBe4 or SAI Global more popular in search?
Compare the platforms used to train staff on compliance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for KnowBe4, SAI Global. The figures are in the table below the chart.
View monthly share of searches table
| Month | KnowBe4 | Arctic Wolf | Proofpoint | NAVEX | iHasco | TalentLMS | Absorb LMS | EasyLlama | SAI Global | Traliant | Access Learning | Learning Pool | Skillcast | Skillsoft |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.5% | 13.5% | 9% | 4.9% | 3.3% | 1.8% | 0.98% | 1.5% | 1.5% | 0.53% | 1.2% | 0.64% | 0.06% |
| Nov 2025 | 33.3% | 27.2% | 14.9% | 8.2% | 5.5% | 3% | 1.6% | 1.1% | 1.6% | 1.3% | 0.72% | 0.89% | 0.59% | 0.06% |
| Dec 2025 | 30.7% | 30.7% | 13.8% | 9.2% | 5% | 2.8% | 1.5% | 1.2% | 1.5% | 1.5% | 0.53% | 0.81% | 0.67% | 0.07% |
| Jan 2026 | 32.8% | 26.7% | 14.7% | 8% | 6.6% | 2.9% | 1.6% | 1.1% | 1.6% | 1.3% | 0.7% | 1.1% | 0.7% | 0.06% |
| Feb 2026 | 33.3% | 27.2% | 14.9% | 8.2% | 5.5% | 3% | 1.6% | 1.1% | 1.6% | 1.1% | 0.72% | 1.1% | 0.59% | 0.08% |
| Mar 2026 | 31.3% | 25.5% | 17.2% | 9.4% | 5.1% | 3.4% | 1.5% | 1.3% | 1.5% | 1.3% | 0.67% | 1% | 0.67% | 0.09% |
| Apr 2026 | 34.2% | 22.9% | 15.4% | 10.3% | 5.6% | 3.1% | 1.7% | 1.4% | 1.7% | 1.4% | 0.61% | 1.1% | 0.61% | 0.07% |
| May 2026 | 33.5% | 27.3% | 15% | 8.2% | 5.5% | 3% | 1.4% | 1.3% | 1.6% | 1.3% | 0.47% | 0.89% | 0.47% | 0.06% |
| Jun 2026 | 34.5% | 23.1% | 15.5% | 10.4% | 5.7% | 3.1% | 1.7% | 1.1% | 1.4% | 1.4% | 0.61% | 0.92% | 0.61% | 0.05% |
| Jul 2026 | 37.2% | 20.4% | 13.6% | 11.1% | 6.1% | 3.3% | 1.8% | 1.2% | 1.5% | 1.5% | 0.66% | 0.99% | 0.52% | 0.06% |
| Aug 2026 | 35.2% | 23.6% | 15.8% | 10.6% | 4.7% | 2.6% | 1.4% | 1.1% | 1.4% | 1.4% | 0.76% | 0.94% | 0.5% | 0.05% |
| Sep 2026 | 34.2% | 22.9% | 15.3% | 10.3% | 6.9% | 2.5% | 1.4% | 1.4% | 1.4% | 1.4% | 0.91% | 0.91% | 0.61% | 0.04% |
How has the KnowBe4 and SAI Global comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of SAI Global in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KnowBe4’s share of searches among compliance training platforms worldwide moved from 36.7% to 34.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, SAI Global’s share of searches among compliance training platforms worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for compliance training platforms worldwide in September 2026?
2 changes
In September 2026, KnowBe4 lost share of searches among compliance training platforms worldwide, from 35.2% to 34.2%.
In September 2026, SAI Global fell from 8th to 9th among compliance training platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KnowBe4’s and SAI Global’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KnowBe4
1 branded search term
- knowbe4
SAI Global
1 branded search term
- sai global
Other head-to-heads among compliance training platforms
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