Brandwave

Absorb LMS vs KnowBe4:Which is more popular?

In September 2026, KnowBe4 had more branded searches than Absorb LMS among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while Absorb LMS had 5,440. KnowBe4 made up 34.2% of all compliance training platform searches we track, and Absorb LMS accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about compliance training platforms, Absorb LMS and KnowBe4 each appeared in three of the five answers. Absorb LMS was mentioned before KnowBe4 in three out of four answers.

Among compliance training platforms worldwide in September 2026

Who do people search for more?

KnowBe4, about 25 searches for every 1 for Absorb LMS

KnowBe4 135K searchesAbsorb LMS 5.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Absorb LMS in 3 of 5KnowBe4 in 3 of 5

Who does AI recommend more?

Absorb LMS, named ahead of KnowBe4 in 3 of 4 answers

Absorb LMS first in 3KnowBe4 first in 1

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Top compliance training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Absorb LMS and KnowBe4 were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Absorb LMS was listed before KnowBe4 in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EasyLlama1st
  2. Traliant2nd
  3. TalentLMS3rd
  4. Absorb LMS4th
  5. NAVEX5th
  6. KnowBe46th
  7. Skillsoft7th
  8. Arctic Wolf–
  9. Proofpoint–
  10. iHasco–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traliant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KnowBe43 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAVEX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Absorb LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EasyLlama3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skillsoft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arctic Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proofpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about compliance training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Absorb LMS or KnowBe4 more popular in search?

This chart shows how often people search Google for Absorb LMS and KnowBe4 by name. Each line represents a brand's share of searches for all 14 compliance training platforms we track, month by month, from English-language searches worldwide.

Absorb LMS and KnowBe4 among compliance training platforms worldwide, by month

Share of searches by month for KnowBe4, Absorb LMS. The figures are in the table below the chart.

View monthly share of searches table
MonthKnowBe4Arctic WolfProofpointNAVEXiHascoTalentLMSAbsorb LMSEasyLlamaSAI GlobalTraliantAccess LearningLearning PoolSkillcastSkillsoft
Oct 202536.7%24.5%13.5%9%4.9%3.3%1.8%0.98%1.5%1.5%0.53%1.2%0.64%0.06%
Nov 202533.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.3%0.72%0.89%0.59%0.06%
Dec 202530.7%30.7%13.8%9.2%5%2.8%1.5%1.2%1.5%1.5%0.53%0.81%0.67%0.07%
Jan 202632.8%26.7%14.7%8%6.6%2.9%1.6%1.1%1.6%1.3%0.7%1.1%0.7%0.06%
Feb 202633.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.1%0.72%1.1%0.59%0.08%
Mar 202631.3%25.5%17.2%9.4%5.1%3.4%1.5%1.3%1.5%1.3%0.67%1%0.67%0.09%
Apr 202634.2%22.9%15.4%10.3%5.6%3.1%1.7%1.4%1.7%1.4%0.61%1.1%0.61%0.07%
May 202633.5%27.3%15%8.2%5.5%3%1.4%1.3%1.6%1.3%0.47%0.89%0.47%0.06%
Jun 202634.5%23.1%15.5%10.4%5.7%3.1%1.7%1.1%1.4%1.4%0.61%0.92%0.61%0.05%
Jul 202637.2%20.4%13.6%11.1%6.1%3.3%1.8%1.2%1.5%1.5%0.66%0.99%0.52%0.06%
Aug 202635.2%23.6%15.8%10.6%4.7%2.6%1.4%1.1%1.4%1.4%0.76%0.94%0.5%0.05%
Sep 202634.2%22.9%15.3%10.3%6.9%2.5%1.4%1.4%1.4%1.4%0.91%0.91%0.61%0.04%

How has the Absorb LMS and KnowBe4 comparison changed over the last 12 months?

3 findings

How did search popularity change for compliance training platforms worldwide in September 2026?

2 changes

  1. In September 2026, KnowBe4 lost share of searches among compliance training platforms worldwide, from 35.2% to 34.2%.

  2. Estimated monthly branded searches for Absorb LMS worldwide fell 33.2% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Absorb LMS’s and KnowBe4’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Absorb LMS

3 branded search terms

  • absorb lms
  • absorb lms app
  • absorb lms software

KnowBe4

1 branded search term

  • knowbe4

How the Brand Demand Index is measured

Other head-to-heads among compliance training platforms

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