Brandwave

KnowBe4 vs Learning Pool:Which is more popular?

In September 2026, KnowBe4 had more branded searches than Learning Pool among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while Learning Pool had 3,600. KnowBe4 made up 34.2% of all compliance training platform searches we track, and Learning Pool accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about compliance training platforms, KnowBe4 appeared in three of the five answers and Learning Pool in none.

Among compliance training platforms worldwide in September 2026

Who do people search for more?

KnowBe4, about 38 searches for every 1 for Learning Pool

KnowBe4 135K searchesLearning Pool 3.6K searches

Who does AI mention more?

KnowBe4, mentioned in 3 of 5 answers, Learning Pool in 0

KnowBe4 in 3 of 5Learning Pool in 0 of 5

Who does AI recommend more?

KnowBe4, the only one of the two named

KnowBe4 first in 3Learning Pool never named

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Top compliance training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KnowBe4 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Learning Pool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EasyLlama1st
  2. Traliant2nd
  3. TalentLMS3rd
  4. Absorb LMS4th
  5. NAVEX5th
  6. KnowBe46th
  7. Skillsoft7th
  8. Arctic Wolf–
  9. Proofpoint–
  10. +3 more
  11. Learning Pool–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traliant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KnowBe43 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAVEX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Absorb LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EasyLlama3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skillsoft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arctic Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proofpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Learning Pool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about compliance training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is KnowBe4 or Learning Pool more popular in search?

This chart shows how often people search Google for KnowBe4 and Learning Pool by name. Each line represents a brand's share of searches for all 14 compliance training platforms we track, month by month, from English-language searches worldwide.

KnowBe4 and Learning Pool among compliance training platforms worldwide, by month

Share of searches by month for KnowBe4, Learning Pool. The figures are in the table below the chart.

View monthly share of searches table
MonthKnowBe4Arctic WolfProofpointNAVEXiHascoTalentLMSAbsorb LMSEasyLlamaSAI GlobalTraliantAccess LearningLearning PoolSkillcastSkillsoft
Oct 202536.7%24.5%13.5%9%4.9%3.3%1.8%0.98%1.5%1.5%0.53%1.2%0.64%0.06%
Nov 202533.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.3%0.72%0.89%0.59%0.06%
Dec 202530.7%30.7%13.8%9.2%5%2.8%1.5%1.2%1.5%1.5%0.53%0.81%0.67%0.07%
Jan 202632.8%26.7%14.7%8%6.6%2.9%1.6%1.1%1.6%1.3%0.7%1.1%0.7%0.06%
Feb 202633.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.1%0.72%1.1%0.59%0.08%
Mar 202631.3%25.5%17.2%9.4%5.1%3.4%1.5%1.3%1.5%1.3%0.67%1%0.67%0.09%
Apr 202634.2%22.9%15.4%10.3%5.6%3.1%1.7%1.4%1.7%1.4%0.61%1.1%0.61%0.07%
May 202633.5%27.3%15%8.2%5.5%3%1.4%1.3%1.6%1.3%0.47%0.89%0.47%0.06%
Jun 202634.5%23.1%15.5%10.4%5.7%3.1%1.7%1.1%1.4%1.4%0.61%0.92%0.61%0.05%
Jul 202637.2%20.4%13.6%11.1%6.1%3.3%1.8%1.2%1.5%1.5%0.66%0.99%0.52%0.06%
Aug 202635.2%23.6%15.8%10.6%4.7%2.6%1.4%1.1%1.4%1.4%0.76%0.94%0.5%0.05%
Sep 202634.2%22.9%15.3%10.3%6.9%2.5%1.4%1.4%1.4%1.4%0.91%0.91%0.61%0.04%

How has the KnowBe4 and Learning Pool comparison changed over the last 12 months?

3 findings

How did search popularity change for compliance training platforms worldwide in September 2026?

2 changes

  1. In September 2026, KnowBe4 lost share of searches among compliance training platforms worldwide, from 35.2% to 34.2%.

  2. In September 2026, Learning Pool fell from 11th to 12th among compliance training platforms worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KnowBe4’s and Learning Pool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KnowBe4

1 branded search term

  • knowbe4

Learning Pool

1 branded search term

  • learning pool

How the Brand Demand Index is measured

Other head-to-heads among compliance training platforms

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