KnowBe4 vs Proofpoint:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than Proofpoint among security awareness training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Proofpoint’s 61K, and held a 63.1% Share of Search versus Proofpoint’s 28.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, KnowBe4 or Proofpoint?
Compare services and tools used to train employees to recognize security threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Proofpoint. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Proofpoint | Hoxhunt | usecure | SoSafe |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.5% | 7.3% | 1.5% | <0.01% |
| Nov 2025 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Dec 2025 | 63.2% | 28.5% | 6.9% | 1.4% | <0.01% |
| Jan 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Feb 2026 | 63% | 28.4% | 6.9% | 1.7% | <0.01% |
| Mar 2026 | 58.3% | 32% | 7.8% | 1.9% | <0.01% |
| Apr 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| May 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Jun 2026 | 62% | 28% | 8.3% | 1.7% | <0.01% |
| Jul 2026 | 66.4% | 24.6% | 7.2% | 1.8% | <0.01% |
| Aug 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the KnowBe4 and Proofpoint comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of Proofpoint in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among security awareness training platforms worldwide moved from 66.7% to 63.1%, and its estimated monthly branded searches moved from 166K to 136K.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide moved from 24.5% to 28.3%, and its estimated monthly branded searches moved from 61.1K to 61K.
How did search popularity change for security awareness training platforms worldwide in August 2026?
2 changes
In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.
In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
How each brand is measured
Brandwave collects information about searches that people make online using KnowBe4’s and Proofpoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KnowBe4
8 branded search terms
- knowbe4
- knowbe4 app
- knowbe4 com
- knowbe4 platform
- knowbe4 security awareness
- knowbe4 security training
- knowbe4 software
- security awareness knowbe4
Proofpoint
7 branded search terms
- proofpoint
- proofpoint app
- proofpoint com
- proofpoint security awareness
- proofpoint security training
- proofpoint software
- security awareness proofpoint
Put your own brand in this comparison
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