How popular isProofpoint in search?
In August 2026, there were an estimated 61K branded searches for Proofpoint worldwide which held steady over the last 11 months. Proofpoint holds 28.3% estimated Share of Search among security awareness training platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which security awareness training platforms compete with Proofpoint?
Share of Search by month for KnowBe4, Proofpoint, Hoxhunt. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Proofpoint | Hoxhunt | usecure | SoSafe |
|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 24.5% | 7.3% | 1.5% | <0.01% |
| Nov 2025 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Dec 2025 | 63.2% | 28.5% | 6.9% | 1.4% | <0.01% |
| Jan 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Feb 2026 | 63% | 28.4% | 6.9% | 1.7% | <0.01% |
| Mar 2026 | 58.3% | 32% | 7.8% | 1.9% | <0.01% |
| Apr 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| May 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Jun 2026 | 62% | 28% | 8.3% | 1.7% | <0.01% |
| Jul 2026 | 66.4% | 24.6% | 7.2% | 1.8% | <0.01% |
| Aug 2026 | 63.1% | 28.3% | 6.9% | 1.7% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 136K | -0.1% | -3.3 points | |
| 2, held 2nd | 28.3% | 61K | +21.3% | +3.8 points | |
| 3, held 3rd | 6.9% | 14.8K | 0% | -0.4 points | |
| 4, held 4th | 1.7% | 3.7K | -0.54% | -0.1 points | |
| 5, held 5th | <0.01% | 10 | 0% | 0 points |
1.
KnowBe463.1%
held 1st · 136K estimated branded searches · -0.1% vs prior month · -3.3 points
28.3%
held 2nd · 61K estimated branded searches · +21.3% vs prior month · +3.8 points
3.
Hoxhunt6.9%
held 3rd · 14.8K estimated branded searches · 0% vs prior month · -0.4 points
4.
usecure1.7%
held 4th · 3.7K estimated branded searches · -0.54% vs prior month · -0.1 points
5.
SoSafe<0.01%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Proofpoint and its closest rivals
How has branded search demand for Proofpoint changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Proofpoint worldwide held steady, from 61.1K to 61K.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide increased from 24.5% to 28.3%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among security awareness training platforms worldwide peaked at 32% in March 2026 and was lowest at 24.5% in October 2025.
How did search popularity change for security awareness training platforms worldwide in August 2026?
3 changes
In August 2026, Proofpoint gained estimated Share of Search among security awareness training platforms worldwide, from 24.6% to 28.3%.
In August 2026, KnowBe4 lost estimated Share of Search among security awareness training platforms worldwide, from 66.4% to 63.1%.
Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Proofpoint measured?
Brandwave collects information about searches that people make online using Proofpoint’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- proofpoint
- proofpoint app
- proofpoint com
- proofpoint security awareness
- proofpoint security training
- proofpoint software
- security awareness proofpoint
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Is Proofpoint your brand?
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