Brandwave

How popular isIRONSCALES?

In September 2026, people searched for IRONSCALES by name about 4,400 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.8% of all global email security platform searches, placing IRONSCALES seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about email security platforms, IRONSCALES appeared in one of the five answers and was the eighth most recommended of the eight.

Search and AI answers in September 2026

IRONSCALES is the seventh most searched of 8 competitors and the eighth most recommended in AI answers.

  1. MimecastShare of searches 44.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. ProofpointShare of searches 24.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AvananShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. BarracudaShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  5. IRONSCALESShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top email security platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, IRONSCALES was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. IRONSCALES is the eighth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Proofpoint1st
  2. Microsoft Defender for Office 3652nd
  3. Abnormal Security3rd
  4. Mimecast4th
  5. Check Point5th
  6. Barracuda6th
  7. Avanan7th
  8. IRONSCALES8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mimecast5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proofpoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Barracuda4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Defender for Office 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Check Point3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Abnormal Security3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • IRONSCALES1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about email security platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which email security platforms compete with IRONSCALES?

IRONSCALES against email security platforms worldwide, by month

Share of searches by month for Mimecast, Proofpoint, Avanan, Barracuda, Check Point, IRONSCALES. The figures are in the table below the chart.

View monthly share of searches table
MonthMimecastProofpointAvananBarracudaCheck PointAbnormal SecurityIRONSCALESMicrosoft Defender for Office 365
Oct 202543.2%23.8%13%7.3%5.3%3.2%2.1%2.1%
Nov 202539.9%26.6%14.6%6.7%5.5%2.4%1.9%2.4%
Dec 202542.6%23.3%15.6%7.1%5.6%2.1%2.1%1.7%
Jan 202642.2%23.2%15.5%7%6.2%2.5%1.7%1.7%
Feb 202639.5%26.4%14.4%6.9%6.4%2.4%2.4%1.6%
Mar 202640.9%27.5%12.3%6.8%6%2.5%2%2%
Apr 202638.8%25.9%14.2%7.8%6.3%2.3%2.3%2.3%
May 202639.6%26.5%14.5%7.9%5.8%1.9%1.9%1.9%
Jun 202644.2%24.3%13.3%7.3%5.9%1.8%1.8%1.4%
Jul 202641.1%22.5%15%9.7%6%2%2%1.6%
Aug 202639.9%26.7%14.6%7.9%5.8%1.9%1.9%1.3%
Sep 202644.3%24.4%13.3%7.5%5.9%1.8%1.8%0.97%

  1. 1.Mimecast

    44.3%

    Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +4.5 points.

  2. 2.Proofpoint

    24.4%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  3. 3.Avanan

    13.3%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Barracuda

    7.5%

    Held 4th. 18.6K estimated branded searches, +3.2% vs prior month. Share -0.4 points.

  5. 5.Check Point

    5.9%

    Held 5th. 14.7K estimated branded searches, +11.4% vs prior month. Share +0.1 points.

  6. 6.Abnormal Security

    1.8%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.IRONSCALES

    1.8%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Microsoft Defender for Office 365

    0.97%

    Held 8th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.

Compare popularity between IRONSCALES and its closest rivals

Every comparison with IRONSCALES

7 comparisons

How has branded search demand for IRONSCALES changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IRONSCALES worldwide fell from 5.4K to 4.4K.
  • Across the 12 months ending September 2026, IRONSCALES’s share of searches among email security platforms worldwide held steady, from 2.1% to 1.8%.

How did search popularity change for email security platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mimecast gained share of searches among email security platforms worldwide, from 39.9% to 44.3%.

  2. In September 2026, Proofpoint lost share of searches among email security platforms worldwide, from 26.7% to 24.4%.

  3. In September 2026, Avanan lost share of searches among email security platforms worldwide, from 14.6% to 13.3%.

  4. Estimated monthly branded searches for Microsoft Defender for Office 365 worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  5. Estimated monthly branded searches for Abnormal Security worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  6. Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are IRONSCALES’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using IRONSCALES’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ironscales

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How the Brand Demand Index is measured

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