Brandwave

Email security platforms:Which brands are most popular in search?

In August 2026, Mimecast was the most searched among email security platforms worldwide, with an estimated 90.5K branded searches and 44.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mimecast44.4%
  2. Proofpoint29.9%
  3. Avanan16.2%
  4. Barracuda7.3%
  5. Abnormal Security2.2%

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Share of SearchLeaderboard

Compare the platforms that filter inbound email threats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email security platforms worldwide, by month

Share of Search by month for Mimecast, Proofpoint, Avanan, Barracuda, Abnormal Security. The figures are in the table below the chart.

View monthly share of search table
MonthMimecastProofpointAvananBarracudaAbnormal Security
Oct 202548.4%26.9%14.6%6.5%3.6%
Nov 202544.8%30.2%16.4%6%2.7%
Dec 202547.6%26.3%17.4%6.4%2.3%
Jan 202647.2%26.2%17.4%6.4%2.8%
Feb 202644.7%30.2%16.4%6%2.7%
Mar 202646%31.2%13.8%6.2%2.8%
Apr 202644.2%29.8%16.2%7.2%2.6%
May 202644.4%29.9%16.2%7.3%2.2%
Jun 202649.2%27.4%14.8%6.6%2%
Jul 202646.1%25.6%16.9%9.2%2.2%
Aug 202644.4%29.9%16.2%7.3%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mimecast

    44.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Proofpoint

    29.9%

    Held 2nd. 61K estimated branded searches, +21.3% vs prior month. Share +4.3 points.

  3. 3.Avanan

    16.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Barracuda

    7.3%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Abnormal Security

    2.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among email security platforms worldwide?

In August 2026, Mimecast was the most searched among email security platforms worldwide, with an estimated 90.5K branded searches and 44.4% estimated Share of Search within this set. Proofpoint is in 2nd place, 14.5 percentage points behind at 29.9% Share of Search.

Global email security platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mimecast48.4% → 44.4%49.2%Jun 202644.2%Apr 20261st
Proofpoint26.9% → 29.9%31.2%Mar 202625.6%Jul 20262nd
Avanan14.6% → 16.2%17.4%Dec 202513.8%Mar 20263rd
Barracuda6.5% → 7.3%9.2%Jul 20266%Feb 20264th
Abnormal Security3.6% → 2.2%3.6%Oct 20252%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security platforms worldwide decreased from 48.4% to 44.4%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security platforms worldwide increased from 26.9% to 29.9%.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide increased from 14.6% to 16.2%.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide increased from 6.5% to 7.3%.
  • Across the 11 months ending August 2026, Abnormal Security’s estimated Share of Search among email security platforms worldwide decreased from 3.6% to 2.2%.
  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email security platforms worldwide peaked at 49.2% in June 2026 and was lowest at 44.2% in April 2026.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email security platforms worldwide peaked at 31.2% in March 2026 and was lowest at 25.6% in July 2026.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security platforms worldwide peaked at 17.4% in December 2025 and was lowest at 13.8% in March 2026.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide peaked at 9.2% in July 2026 and was lowest at 6% in February 2026.
  • Across the 11 months ending August 2026, Abnormal Security’s estimated Share of Search among email security platforms worldwide peaked at 3.6% in October 2025 and was lowest at 2% in June 2026.

How did search popularity change for email security platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security platforms worldwide, from 25.6% to 29.9%.

  2. In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.

  3. In August 2026, Mimecast lost estimated Share of Search among email security platforms worldwide, from 46.1% to 44.4%.

  4. In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.

  5. Estimated monthly branded searches for Abnormal Security worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

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