Brandwave

How popular isBarracuda in search?

In August 2026, there were an estimated 14.8K branded searches for Barracuda worldwide which held steady over the last 11 months. Barracuda holds 7.3% estimated Share of Search among email security platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mimecast44.4%
  2. Proofpoint29.9%
  3. Avanan16.2%
  4. Barracuda7.3%
  5. Abnormal Security2.2%
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Which email security platforms compete with Barracuda?

Barracuda against email security platforms worldwide, by month

Share of Search by month for Mimecast, Proofpoint, Avanan, Barracuda, Abnormal Security. The figures are in the table below the chart.

View monthly share of search table
MonthMimecastProofpointAvananBarracudaAbnormal Security
Oct 202548.4%26.9%14.6%6.5%3.6%
Nov 202544.8%30.2%16.4%6%2.7%
Dec 202547.6%26.3%17.4%6.4%2.3%
Jan 202647.2%26.2%17.4%6.4%2.8%
Feb 202644.7%30.2%16.4%6%2.7%
Mar 202646%31.2%13.8%6.2%2.8%
Apr 202644.2%29.8%16.2%7.2%2.6%
May 202644.4%29.9%16.2%7.3%2.2%
Jun 202649.2%27.4%14.8%6.6%2%
Jul 202646.1%25.6%16.9%9.2%2.2%
Aug 202644.4%29.9%16.2%7.3%2.2%
Sep 2026—————

  1. 1.Mimecast

    44.4%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Proofpoint

    29.9%

    Held 2nd. 61K estimated branded searches, +21.3% vs prior month. Share +4.3 points.

  3. 3.Avanan

    16.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Barracuda

    7.3%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Abnormal Security

    2.2%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Barracuda and its closest rivals

How has branded search demand for Barracuda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barracuda worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide increased from 6.5% to 7.3%.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email security platforms worldwide peaked at 9.2% in July 2026 and was lowest at 6% in February 2026.

How did search popularity change for email security platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security platforms worldwide, from 25.6% to 29.9%.

  2. In August 2026, Barracuda lost estimated Share of Search among email security platforms worldwide, from 9.2% to 7.3%.

  3. In August 2026, Mimecast lost estimated Share of Search among email security platforms worldwide, from 46.1% to 44.4%.

  4. In August 2026, Avanan lost estimated Share of Search among email security platforms worldwide, from 16.9% to 16.2%.

  5. Estimated monthly branded searches for Abnormal Security worldwide fell 45.7% over 11 measured months, from 8.1K to 4.4K in August 2026.

Where does Barracuda compete?

Barracuda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways5th of 64.4%Show ranking
Email security platforms4th of 57.3%Shown above
Email archiving platforms3rd of 57.9%Show ranking

How is Barracuda measured?

Brandwave collects information about searches that people make online using Barracuda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barracuda networks

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How the Brand Demand Index is measured

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