Barracuda vs Smarsh:Which is searched more?
In August 2026, Barracuda had more branded searches than Smarsh among email archiving platforms worldwide. Barracuda was estimated to have 14.8K branded searches compared to Smarsh’s 9.9K, and held a 7.9% Share of Search versus Smarsh’s 5.3%. These are worldwide searches for English-language branded terms.
Follow Barracuda vs Smarsh and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Barracuda or Smarsh?
Compare the platforms that archive business email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Barracuda, Smarsh. The figures are in the table below the chart.
View monthly share of search table
| Month | Barracuda | Smarsh |
|---|---|---|
| Oct 2025 | 6.8% | 5.6% |
| Nov 2025 | 6.4% | 5.3% |
| Dec 2025 | 6.8% | 5.6% |
| Jan 2026 | 6.9% | 4.6% |
| Feb 2026 | 6.4% | 5.3% |
| Mar 2026 | 6.4% | 5.3% |
| Apr 2026 | 7.6% | 5.1% |
| May 2026 | 7.7% | 5.2% |
| Jun 2026 | 6.8% | 5.6% |
| Jul 2026 | 9.9% | 5.4% |
| Aug 2026 | 7.9% | 5.3% |
| Sep 2026 | — | — |
How has the Barracuda and Smarsh comparison changed over the last 12 months?
3 findings
- Barracuda was ahead of Smarsh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide moved from 6.8% to 7.9%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 11 months ending August 2026, Smarsh’s estimated Share of Search among email archiving platforms worldwide moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for email archiving platforms worldwide in August 2026?
2 changes
In August 2026, Barracuda lost estimated Share of Search among email archiving platforms worldwide, from 9.9% to 7.9%.
Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Barracuda’s and Smarsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.