Brandwave

How popular isBarracuda in search?

In August 2026, there were an estimated 14.8K branded searches for Barracuda worldwide which held steady over the last 11 months. Barracuda holds 7.9% estimated Share of Search among email archiving platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mimecast48.1%
  2. Proofpoint32.4%
  3. Barracuda7.9%
  4. Global Relay6.4%
  5. Smarsh5.3%
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Which email archiving platforms compete with Barracuda?

Barracuda against email archiving platforms worldwide, by month

Share of Search by month for Mimecast, Proofpoint, Barracuda, Global Relay, Smarsh. The figures are in the table below the chart.

View monthly share of search table
MonthMimecastProofpointBarracudaGlobal RelaySmarsh
Oct 202550.9%28.3%6.8%8.4%5.6%
Nov 202548.1%32.4%6.4%7.9%5.3%
Dec 202551%28.2%6.8%8.3%5.6%
Jan 202651.4%28.6%6.9%8.5%4.6%
Feb 202648%32.5%6.4%7.9%5.3%
Mar 202647.9%32.5%6.4%7.9%5.3%
Apr 202646.6%31.4%7.6%9.3%5.1%
May 202647.4%31.9%7.7%7.7%5.2%
Jun 202650.9%28.3%6.8%8.4%5.6%
Jul 202649.3%27.4%9.9%8.1%5.4%
Aug 202648.1%32.4%7.9%6.4%5.3%
Sep 2026—————

  1. 1.Mimecast

    48.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Proofpoint

    32.4%

    Held 2nd. 61K estimated branded searches, +21.3% vs prior month. Share +5 points.

  3. 3.Barracuda

    7.9%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Global Relay

    6.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Smarsh

    5.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Barracuda and its closest rivals

How has branded search demand for Barracuda changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barracuda worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide increased from 6.8% to 7.9%.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide peaked at 9.9% in July 2026 and was lowest at 6.4% in February 2026.
  • Across the 11 months ending August 2026, Barracuda rose from 4th to 3rd among email archiving platforms worldwide.

How did search popularity change for email archiving platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email archiving platforms worldwide, from 27.4% to 32.4%.

  2. In August 2026, Barracuda lost estimated Share of Search among email archiving platforms worldwide, from 9.9% to 7.9%.

  3. In August 2026, Global Relay lost estimated Share of Search among email archiving platforms worldwide, from 8.1% to 6.4%.

  4. In August 2026, Mimecast lost estimated Share of Search among email archiving platforms worldwide, from 49.3% to 48.1%.

  5. Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Barracuda compete?

Barracuda is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways5th of 64.4%Show ranking
Email security platforms4th of 57.3%Show ranking
Email archiving platforms3rd of 57.9%Shown above

How is Barracuda measured?

Brandwave collects information about searches that people make online using Barracuda’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • barracuda networks

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How the Brand Demand Index is measured

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