Brandwave

Email archiving platforms:Which brands are most popular in search?

In August 2026, Mimecast was the most searched among email archiving platforms worldwide, with an estimated 90.5K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mimecast48.1%
  2. Proofpoint32.4%
  3. Barracuda7.9%
  4. Global Relay6.4%
  5. Smarsh5.3%

Follow email archiving platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms that archive business email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among email archiving platforms worldwide, by month

Share of Search by month for Mimecast, Proofpoint, Barracuda, Global Relay, Smarsh. The figures are in the table below the chart.

View monthly share of search table
MonthMimecastProofpointBarracudaGlobal RelaySmarsh
Oct 202550.9%28.3%6.8%8.4%5.6%
Nov 202548.1%32.4%6.4%7.9%5.3%
Dec 202551%28.2%6.8%8.3%5.6%
Jan 202651.4%28.6%6.9%8.5%4.6%
Feb 202648%32.5%6.4%7.9%5.3%
Mar 202647.9%32.5%6.4%7.9%5.3%
Apr 202646.6%31.4%7.6%9.3%5.1%
May 202647.4%31.9%7.7%7.7%5.2%
Jun 202650.9%28.3%6.8%8.4%5.6%
Jul 202649.3%27.4%9.9%8.1%5.4%
Aug 202648.1%32.4%7.9%6.4%5.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mimecast

    48.1%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Proofpoint

    32.4%

    Held 2nd. 61K estimated branded searches, +21.3% vs prior month. Share +5 points.

  3. 3.Barracuda

    7.9%

    Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Global Relay

    6.4%

    Held 4th. 12.1K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  5. 5.Smarsh

    5.3%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among email archiving platforms worldwide?

In August 2026, Mimecast was the most searched among email archiving platforms worldwide, with an estimated 90.5K branded searches and 48.1% estimated Share of Search within this set. Proofpoint is in 2nd place, 15.7 percentage points behind at 32.4% Share of Search.

Global email archiving platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mimecast50.9% → 48.1%51.4%Jan 202646.6%Apr 20261st
Proofpoint28.3% → 32.4%32.5%Mar 202627.4%Jul 20262nd
Barracuda6.8% → 7.9%9.9%Jul 20266.4%Feb 20264th → 3rd
Global Relay8.4% → 6.4%9.3%Apr 20266.4%Aug 20263rd → 4th
Smarsh5.6% → 5.3%5.6%Oct 20254.6%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email archiving platforms worldwide decreased from 50.9% to 48.1%.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide increased from 28.3% to 32.4%.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide increased from 6.8% to 7.9%.
  • Across the 11 months ending August 2026, Global Relay’s estimated Share of Search among email archiving platforms worldwide decreased from 8.4% to 6.4%.
  • Across the 11 months ending August 2026, Mimecast’s estimated Share of Search among email archiving platforms worldwide peaked at 51.4% in January 2026 and was lowest at 46.6% in April 2026.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide peaked at 32.5% in March 2026 and was lowest at 27.4% in July 2026.
  • Across the 11 months ending August 2026, Barracuda’s estimated Share of Search among email archiving platforms worldwide peaked at 9.9% in July 2026 and was lowest at 6.4% in February 2026.
  • Across the 11 months ending August 2026, Global Relay’s estimated Share of Search among email archiving platforms worldwide peaked at 9.3% in April 2026 and was lowest at 6.4% in August 2026.
  • Across the 11 months ending August 2026, Barracuda rose from 4th to 3rd among email archiving platforms worldwide.
  • Across the 11 months ending August 2026, Global Relay fell from 3rd to 4th among email archiving platforms worldwide.
  • Across the 11 months ending August 2026, Smarsh held steady: its estimated Share of Search among email archiving platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for email archiving platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email archiving platforms worldwide, from 27.4% to 32.4%.

  2. In August 2026, Barracuda lost estimated Share of Search among email archiving platforms worldwide, from 9.9% to 7.9%.

  3. In August 2026, Global Relay lost estimated Share of Search among email archiving platforms worldwide, from 8.1% to 6.4%.

  4. In August 2026, Mimecast lost estimated Share of Search among email archiving platforms worldwide, from 49.3% to 48.1%.

  5. Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free