Brandwave

Proofpoint vs Smarsh:Which is searched more?

In August 2026, Proofpoint had more branded searches than Smarsh among email archiving platforms worldwide. Proofpoint was estimated to have 61K branded searches compared to Smarsh’s 9.9K, and held a 32.4% Share of Search versus Smarsh’s 5.3%. These are worldwide searches for English-language branded terms.

Share of Search among email archiving platforms worldwide in August 2026Which is more popular in search, Proofpoint or Smarsh?
Proofpoint32.4%61K searches
vs
Smarsh5.3%9.9K searches

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Which is more popular in search, Proofpoint or Smarsh?

Compare the platforms that archive business email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Proofpoint and Smarsh among email archiving platforms worldwide, by month

Share of Search by month for Proofpoint, Smarsh. The figures are in the table below the chart.

View monthly share of search table
MonthProofpointSmarsh
Oct 202528.3%5.6%
Nov 202532.4%5.3%
Dec 202528.2%5.6%
Jan 202628.6%4.6%
Feb 202632.5%5.3%
Mar 202632.5%5.3%
Apr 202631.4%5.1%
May 202631.9%5.2%
Jun 202628.3%5.6%
Jul 202627.4%5.4%
Aug 202632.4%5.3%
Sep 2026——

How has the Proofpoint and Smarsh comparison changed over the last 12 months?

  • Proofpoint was ahead of Smarsh in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among email archiving platforms worldwide moved from 28.3% to 32.4%, and its estimated monthly branded searches moved from 61.1K to 61K.
  • Across the 11 months ending August 2026, Smarsh’s estimated Share of Search among email archiving platforms worldwide moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for email archiving platforms worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email archiving platforms worldwide, from 27.4% to 32.4%.

  2. Estimated monthly branded searches for Smarsh worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Proofpoint’s and Smarsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Proofpoint

7 branded search terms

  • proofpoint
  • proofpoint app
  • proofpoint com
  • proofpoint security awareness
  • proofpoint security training
  • proofpoint software
  • security awareness proofpoint

Smarsh

1 branded search term

  • smarsh

How the Brand Demand Index is measured

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