Brandwave

KnowBe4 vs Skillsoft:Which is more popular?

In September 2026, KnowBe4 had more branded searches than Skillsoft among compliance training platforms worldwide. KnowBe4 had about 135,000 branded searches, while Skillsoft had 170. KnowBe4 made up 34.2% of all compliance training platform searches we track, and Skillsoft accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about compliance training platforms, KnowBe4 appeared in three of the five answers and Skillsoft in one. KnowBe4 was mentioned before Skillsoft in two out of three answers that named either.

Among compliance training platforms worldwide in September 2026

Who do people search for more?

KnowBe4, about 794 searches for every 1 for Skillsoft

KnowBe4 135K searchesSkillsoft 170 searches

Who does AI mention more?

KnowBe4, mentioned in 3 of 5 answers, Skillsoft in 1

KnowBe4 in 3 of 5Skillsoft in 1 of 5

Who does AI recommend more?

KnowBe4, named ahead of Skillsoft in 2 of 3 answers

KnowBe4 first in 2Skillsoft first in 1

Follow KnowBe4 vs Skillsoft and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top compliance training platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KnowBe4 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skillsoft was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KnowBe4 was listed before Skillsoft in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EasyLlama1st
  2. Traliant2nd
  3. TalentLMS3rd
  4. Absorb LMS4th
  5. NAVEX5th
  6. KnowBe46th
  7. Skillsoft7th
  8. Arctic Wolf–
  9. Proofpoint–
  10. iHasco–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TalentLMS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traliant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KnowBe43 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NAVEX3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Absorb LMS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EasyLlama3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skillsoft1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arctic Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proofpoint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iHasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about compliance training platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is KnowBe4 or Skillsoft more popular in search?

This chart shows how often people search Google for KnowBe4 and Skillsoft by name. Each line represents a brand's share of searches for all 14 compliance training platforms we track, month by month, from English-language searches worldwide.

KnowBe4 and Skillsoft among compliance training platforms worldwide, by month

Share of searches by month for KnowBe4, Skillsoft. The figures are in the table below the chart.

View monthly share of searches table
MonthKnowBe4Arctic WolfProofpointNAVEXiHascoTalentLMSAbsorb LMSEasyLlamaSAI GlobalTraliantAccess LearningLearning PoolSkillcastSkillsoft
Oct 202536.7%24.5%13.5%9%4.9%3.3%1.8%0.98%1.5%1.5%0.53%1.2%0.64%0.06%
Nov 202533.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.3%0.72%0.89%0.59%0.06%
Dec 202530.7%30.7%13.8%9.2%5%2.8%1.5%1.2%1.5%1.5%0.53%0.81%0.67%0.07%
Jan 202632.8%26.7%14.7%8%6.6%2.9%1.6%1.1%1.6%1.3%0.7%1.1%0.7%0.06%
Feb 202633.3%27.2%14.9%8.2%5.5%3%1.6%1.1%1.6%1.1%0.72%1.1%0.59%0.08%
Mar 202631.3%25.5%17.2%9.4%5.1%3.4%1.5%1.3%1.5%1.3%0.67%1%0.67%0.09%
Apr 202634.2%22.9%15.4%10.3%5.6%3.1%1.7%1.4%1.7%1.4%0.61%1.1%0.61%0.07%
May 202633.5%27.3%15%8.2%5.5%3%1.4%1.3%1.6%1.3%0.47%0.89%0.47%0.06%
Jun 202634.5%23.1%15.5%10.4%5.7%3.1%1.7%1.1%1.4%1.4%0.61%0.92%0.61%0.05%
Jul 202637.2%20.4%13.6%11.1%6.1%3.3%1.8%1.2%1.5%1.5%0.66%0.99%0.52%0.06%
Aug 202635.2%23.6%15.8%10.6%4.7%2.6%1.4%1.1%1.4%1.4%0.76%0.94%0.5%0.05%
Sep 202634.2%22.9%15.3%10.3%6.9%2.5%1.4%1.4%1.4%1.4%0.91%0.91%0.61%0.04%

How has the KnowBe4 and Skillsoft comparison changed over the last 12 months?

3 findings

How did search popularity change for compliance training platforms worldwide in September 2026?

2 changes

  1. In September 2026, KnowBe4 lost share of searches among compliance training platforms worldwide, from 35.2% to 34.2%.

  2. Estimated monthly branded searches for Skillsoft worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KnowBe4’s and Skillsoft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KnowBe4

1 branded search term

  • knowbe4

Skillsoft

1 branded search term

  • skillsoft training

How the Brand Demand Index is measured

Other head-to-heads among compliance training platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free