KnowBe4 vs Wizer:Which is more popular by branded search?
In August 2026, KnowBe4 had more branded searches than Wizer among cybersecurity training platforms worldwide. KnowBe4 was estimated to have 136K branded searches compared to Wizer’s 1.3K, and held a 51.7% Share of Search versus Wizer’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KnowBe4 or Wizer?
Compare the cybersecurity training platforms developers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KnowBe4, Wizer. The figures are in the table below the chart.
View monthly share of search table
| Month | KnowBe4 | Arctic Wolf | Infosec | Hoxhunt | Cofense | Wizer |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 33.6% | 8.3% | 5.5% | 1.1% | 0.58% |
| Nov 2025 | 47.3% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Dec 2025 | 43.6% | 43.2% | 7.1% | 4.8% | 0.94% | 0.39% |
| Jan 2026 | 47.4% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Feb 2026 | 47.3% | 38.3% | 7.7% | 5.2% | 1% | 0.45% |
| Mar 2026 | 46.8% | 37.8% | 7.6% | 6.2% | 1% | 0.55% |
| Apr 2026 | 50.9% | 33.9% | 8.3% | 5.6% | 0.9% | 0.49% |
| May 2026 | 47.4% | 38.4% | 7.8% | 5.2% | 0.84% | 0.35% |
| Jun 2026 | 50.3% | 33.5% | 8.2% | 6.7% | 0.89% | 0.37% |
| Jul 2026 | 55.3% | 30.1% | 7.4% | 6% | 0.77% | 0.41% |
| Aug 2026 | 51.7% | 34.5% | 6.9% | 5.6% | 0.72% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the KnowBe4 and Wizer comparison changed over the last 12 months?
3 findings
- KnowBe4 was ahead of Wizer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among cybersecurity training platforms worldwide moved from 50.8% to 51.7%, and its estimated monthly branded searches moved from 166K to 136K.
- Across the 11 months ending August 2026, Wizer’s estimated Share of Search among cybersecurity training platforms worldwide moved from 0.58% to 0.5%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for cybersecurity training platforms worldwide in August 2026?
2 changes
In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.
Estimated monthly branded searches for Wizer worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KnowBe4’s and Wizer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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