Brandwave

How popular isArctic Wolf in search?

In August 2026, there were an estimated 90.5K branded searches for Arctic Wolf worldwide which is down 17.7% over the last 11 months. Arctic Wolf holds 34.5% estimated Share of Search among cybersecurity training platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. KnowBe451.7%
  2. Arctic Wolf34.5%
  3. Infosec6.9%
  4. Hoxhunt5.6%
  5. Cofense0.72%
  6. Wizer0.5%
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Which cybersecurity training platforms compete with Arctic Wolf?

Arctic Wolf against cybersecurity training platforms worldwide, by month

Share of Search by month for KnowBe4, Arctic Wolf, Infosec, Hoxhunt. The figures are in the table below the chart.

View monthly share of search table
MonthKnowBe4Arctic WolfInfosecHoxhuntCofenseWizer
Oct 202550.8%33.6%8.3%5.5%1.1%0.58%
Nov 202547.3%38.3%7.7%5.2%1%0.45%
Dec 202543.6%43.2%7.1%4.8%0.94%0.39%
Jan 202647.4%38.3%7.7%5.2%1%0.45%
Feb 202647.3%38.3%7.7%5.2%1%0.45%
Mar 202646.8%37.8%7.6%6.2%1%0.55%
Apr 202650.9%33.9%8.3%5.6%0.9%0.49%
May 202647.4%38.4%7.8%5.2%0.84%0.35%
Jun 202650.3%33.5%8.2%6.7%0.89%0.37%
Jul 202655.3%30.1%7.4%6%0.77%0.41%
Aug 202651.7%34.5%6.9%5.6%0.72%0.5%
Sep 2026——————

  1. 1.KnowBe4

    51.7%

    Held 1st. 136K estimated branded searches, -0.1% vs prior month. Share -3.6 points.

  2. 2.Arctic Wolf

    34.5%

    Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +4.4 points.

  3. 3.Infosec

    6.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Hoxhunt

    5.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Cofense

    0.72%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wizer

    0.5%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

Compare search popularity between Arctic Wolf and its closest rivals

How has branded search demand for Arctic Wolf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arctic Wolf worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide increased from 33.6% to 34.5%.
  • Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among cybersecurity training platforms worldwide peaked at 43.2% in December 2025 and was lowest at 30.1% in July 2026.

How did search popularity change for cybersecurity training platforms worldwide in August 2026?

  1. In August 2026, Arctic Wolf gained estimated Share of Search among cybersecurity training platforms worldwide, from 30.1% to 34.5%.

  2. In August 2026, KnowBe4 lost estimated Share of Search among cybersecurity training platforms worldwide, from 55.3% to 51.7%.

  3. Estimated monthly branded searches for Cofense worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

  4. Estimated monthly branded searches for Infosec worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Wizer worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Hoxhunt worldwide fell 18.3% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Arctic Wolf compete?

Arctic Wolf is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Managed detection and response platforms2nd of 521.1%Show ranking
Compliance training platforms2nd of 527.5%Show ranking
Cybersecurity training platforms2nd of 634.5%Shown above

How is Arctic Wolf measured?

Brandwave collects information about searches that people make online using Arctic Wolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • arctic wolf

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How the Brand Demand Index is measured

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