Arctic Wolf vs Expel:Which is more popular by branded search?
In August 2026, Arctic Wolf had more branded searches than Expel among managed detection and response platforms worldwide. Arctic Wolf was estimated to have 90.5K branded searches compared to Expel’s 170, and held a 21.1% Share of Search versus Expel’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arctic Wolf or Expel?
Compare the providers that monitor for threats on a business's behalf. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arctic Wolf, Expel. The figures are in the table below the chart.
View monthly share of search table
| Month | CrowdStrike | Arctic Wolf | Huntress | Red Canary | Expel |
|---|---|---|---|---|---|
| Oct 2025 | 62.8% | 21.1% | 14.2% | 1.9% | 0.05% |
| Nov 2025 | 58.2% | 23.9% | 16.1% | 1.8% | 0.04% |
| Dec 2025 | 55.4% | 27.4% | 15.1% | 2% | 0.04% |
| Jan 2026 | 58.6% | 23.7% | 15.9% | 1.7% | 0.04% |
| Feb 2026 | 60.4% | 24.4% | 13.4% | 1.8% | 0.04% |
| Mar 2026 | 64.7% | 21.7% | 12% | 1.6% | 0.04% |
| Apr 2026 | 62.8% | 20.9% | 14% | 2.3% | 0.05% |
| May 2026 | 58.7% | 23.6% | 15.9% | 1.7% | 0.04% |
| Jun 2026 | 61.3% | 20.3% | 16.6% | 1.8% | 0.05% |
| Jul 2026 | 63.8% | 17.3% | 17.3% | 1.5% | 0.04% |
| Aug 2026 | 63.2% | 21.1% | 14.1% | 1.5% | 0.04% |
| Sep 2026 | — | — | — | — | — |
How has the Arctic Wolf and Expel comparison changed over the last 12 months?
3 findings
- Arctic Wolf was ahead of Expel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among managed detection and response platforms worldwide held steady at 21.1%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Expel’s estimated Share of Search among managed detection and response platforms worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for managed detection and response platforms worldwide in August 2026?
2 changes
In August 2026, Arctic Wolf gained estimated Share of Search among managed detection and response platforms worldwide, from 17.3% to 21.1%.
Estimated monthly branded searches for Expel worldwide fell 34.6% over 11 measured months, from 260 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arctic Wolf’s and Expel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arctic Wolf
1 branded search term
- arctic wolf
Expel
1 branded search term
- expel security
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.