Brandwave

Microsoft Purview vs OpenText:Which is more popular?

In September 2026, Microsoft Purview had more branded searches than OpenText among records management software worldwide. Microsoft Purview had about 60,500 branded searches, while OpenText had 140. Microsoft Purview made up 18.2% of all records management software searches we track, and OpenText accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about records management software, Microsoft Purview appeared in three of the five answers and OpenText in two. Microsoft Purview was mentioned before OpenText in every answer that named either.

Among records management software worldwide in September 2026

Who do people search for more?

Microsoft Purview, about 432 searches for every 1 for OpenText

Microsoft Purview 60.5K searchesOpenText 140 searches

Who does AI mention more?

Microsoft Purview, mentioned in 3 of 5 answers, OpenText in 2

Microsoft Purview in 3 of 5OpenText in 2 of 5

Who does AI recommend more?

Microsoft Purview, named ahead of OpenText in 2 of 2 answers

Microsoft Purview first in 2OpenText never first

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Top records management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OpenText was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before OpenText in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. M-Files1st
  2. Microsoft Purview2nd
  3. Laserfiche3rd
  4. DocuWare4th
  5. OpenText5th
  6. Access6th
  7. Iron Mountain–
  8. Collabspace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Purview3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Files3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DocuWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserfiche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenText2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iron Mountain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Collabspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about records management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Microsoft Purview or OpenText more popular in search?

This chart shows how often people search Google for Microsoft Purview and OpenText by name. Each line represents a brand's share of searches for all eight records management software we track, month by month, from English-language searches worldwide.

Microsoft Purview and OpenText among records management software worldwide, by month

Share of searches by month for Microsoft Purview, OpenText. The figures are in the table below the chart.

View monthly share of searches table
MonthIron MountainMicrosoft PurviewDocuWareLaserficheM-FilesCollabspaceAccessOpenText
Oct 202560.2%14.8%12.2%6.7%5.4%0.39%0.19%0.1%
Nov 202574.1%10%8.2%3.6%3.7%0.26%0.11%0.04%
Dec 202560.4%14.8%12.2%6.6%5.4%0.26%0.19%0.06%
Jan 202660.3%14.9%12.2%6.7%5.4%0.22%0.22%0.08%
Feb 202661.1%15.1%12.4%5.5%5.5%0.18%0.2%0.08%
Mar 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
Apr 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
May 202663.2%15.6%10.4%5.7%4.7%0.19%0.2%0.05%
Jun 202661.1%18.4%10.1%5.5%4.5%0.22%0.18%0.06%
Jul 202663.2%15.6%10.4%5.7%4.7%0.19%0.17%0.07%
Aug 202662.9%15.5%10.4%7%3.8%0.18%0.19%0.05%
Sep 202660.3%18.2%10%6.7%4.5%0.22%0.18%0.04%

How has the Microsoft Purview and OpenText comparison changed over the last 12 months?

3 findings

How did search popularity change for records management software worldwide in September 2026?

2 changes

  1. In September 2026, Microsoft Purview gained share of searches among records management software worldwide, from 15.5% to 18.2%.

  2. Estimated monthly branded searches for OpenText worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Microsoft Purview’s and OpenText’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Microsoft Purview

1 branded search term

  • microsoft purview

OpenText

1 branded search term

  • document management opentext

How the Brand Demand Index is measured

Other head-to-heads among records management software

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