Brandwave

How popular isMicrosoft Purview?

In September 2026, people searched for Microsoft Purview by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 18.2% of all global records management software searches, placing Microsoft Purview second out of eight brands. When we asked both ChatGPT and Google AI Overviews about records management software, Microsoft Purview appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Microsoft Purview is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. Iron MountainShare of searches 60.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Microsoft PurviewShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. DocuWareShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. LaserficheShare of searches 6.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. M-FilesShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top records management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. M-Files1st
  2. Microsoft Purview2nd
  3. Laserfiche3rd
  4. DocuWare4th
  5. OpenText5th
  6. Access6th
  7. Iron Mountain–
  8. Collabspace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Purview3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Files3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DocuWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserfiche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenText2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iron Mountain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Collabspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about records management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which records management software compete with Microsoft Purview?

Microsoft Purview against records management software worldwide, by month

Share of searches by month for Iron Mountain, Microsoft Purview, DocuWare, Laserfiche, M-Files. The figures are in the table below the chart.

View monthly share of searches table
MonthIron MountainMicrosoft PurviewDocuWareLaserficheM-FilesCollabspaceAccessOpenText
Oct 202560.2%14.8%12.2%6.7%5.4%0.39%0.19%0.1%
Nov 202574.1%10%8.2%3.6%3.7%0.26%0.11%0.04%
Dec 202560.4%14.8%12.2%6.6%5.4%0.26%0.19%0.06%
Jan 202660.3%14.9%12.2%6.7%5.4%0.22%0.22%0.08%
Feb 202661.1%15.1%12.4%5.5%5.5%0.18%0.2%0.08%
Mar 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
Apr 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
May 202663.2%15.6%10.4%5.7%4.7%0.19%0.2%0.05%
Jun 202661.1%18.4%10.1%5.5%4.5%0.22%0.18%0.06%
Jul 202663.2%15.6%10.4%5.7%4.7%0.19%0.17%0.07%
Aug 202662.9%15.5%10.4%7%3.8%0.18%0.19%0.05%
Sep 202660.3%18.2%10%6.7%4.5%0.22%0.18%0.04%

  1. 1.Iron Mountain

    60.3%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Microsoft Purview

    18.2%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +2.7 points.

  3. 3.DocuWare

    10%

    Held 3rd. 33.2K estimated branded searches, -0.06% vs prior month. Share -0.4 points.

  4. 4.Laserfiche

    6.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.M-Files

    4.5%

    Held 5th. 14.8K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  6. 6.Collabspace

    0.22%

    Moved from 7th to 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  7. 7.Access

    0.18%

    Moved from 6th to 7th. 600 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.OpenText

    0.04%

    Held 8th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare popularity between Microsoft Purview and its closest rivals

Every comparison with Microsoft Purview

27 comparisons

How has branded search demand for Microsoft Purview changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Purview worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among records management software worldwide increased from 14.8% to 18.2%.
  • Across the 12 months ending September 2026, Microsoft Purview’s share of searches among records management software worldwide peaked at 18.4% in June 2026 and was lowest at 10% in November 2025.

How did search popularity change for records management software worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Purview gained share of searches among records management software worldwide, from 15.5% to 18.2%.

  2. In September 2026, M-Files gained share of searches among records management software worldwide, from 3.8% to 4.5%.

  3. In September 2026, Iron Mountain lost share of searches among records management software worldwide, from 62.9% to 60.3%.

  4. In September 2026, Collabspace rose from 7th to 6th among records management software worldwide.

  5. In September 2026, Access fell from 6th to 7th among records management software worldwide.

  6. Estimated monthly branded searches for OpenText worldwide fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

How are Microsoft Purview’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Microsoft Purview’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft purview

How the Brand Demand Index is measured

Who owns Microsoft Purview?

Microsoft Purview is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Purview? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Purview compete?

Microsoft Purview is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Data loss prevention platforms2nd of 614.9%Show ranking
Records management software2nd of 818.2%Shown above
Email archiving platforms2nd of 720.3%Show ranking
Data catalogues3rd of 821.6%Show ranking
Data lineage platforms2nd of 629.9%Show ranking
Data governance platforms1st of 748.8%Show ranking
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