Brandwave

Data lineage platforms:Which brands are most popular in search?

In August 2026, DataHub was the most searched among data lineage platforms worldwide, with an estimated 49.5K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DataHub38.4%
  2. Atlan21%
  3. Collibra17.2%
  4. OpenMetadata14%
  5. Alation9.4%

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Share of SearchLeaderboard

Compare the catalogues that map how data moves. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among data lineage platforms worldwide, by month

Share of Search by month for DataHub, Atlan, Collibra, OpenMetadata, Alation. The figures are in the table below the chart.

View monthly share of search table
MonthDataHubAtlanCollibraOpenMetadataAlation
Oct 202537%20.2%20.2%13.5%9%
Nov 202532.4%21.7%21.7%14.5%9.7%
Dec 202532.4%21.7%21.7%14.5%9.7%
Jan 202632.4%21.7%21.7%14.5%9.7%
Feb 202639.9%17.9%17.9%14.6%9.8%
Mar 202635.9%19.6%19.6%16.1%8.8%
Apr 202637.2%20.4%16.7%16.7%9.1%
May 202639%21.4%17.5%14.3%7.8%
Jun 202639.3%17.6%17.6%17.6%7.9%
Jul 202640.6%18.2%18.2%14.8%8.1%
Aug 202638.4%21%17.2%14%9.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.DataHub

    38.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Atlan

    21%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.8 points.

  3. 3.Collibra

    17.2%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.OpenMetadata

    14%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Alation

    9.4%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among data lineage platforms worldwide?

In August 2026, DataHub was the most searched among data lineage platforms worldwide, with an estimated 49.5K branded searches and 38.4% estimated Share of Search within this set. Atlan is in 2nd place, 17.4 percentage points behind at 21% Share of Search.

Global data lineage platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DataHub37% → 38.4%40.6%Jul 202632.4%Dec 20251st
Atlan20.2% → 21%21.7%Dec 202517.6%Jun 20262nd
Collibra20.2% → 17.2%21.7%Dec 202516.7%Apr 20263rd
OpenMetadata13.5% → 14%17.6%Jun 202613.5%Oct 20254th
Alation9% → 9.4%9.8%Feb 20267.8%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide increased from 37% to 38.4%.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide increased from 20.2% to 21%.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data lineage platforms worldwide decreased from 20.2% to 17.2%.
  • Across the 11 months ending August 2026, OpenMetadata’s estimated Share of Search among data lineage platforms worldwide increased from 13.5% to 14%.
  • Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide peaked at 40.6% in July 2026 and was lowest at 32.4% in December 2025.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide peaked at 21.7% in December 2025 and was lowest at 17.6% in June 2026.
  • Across the 11 months ending August 2026, Collibra’s estimated Share of Search among data lineage platforms worldwide peaked at 21.7% in December 2025 and was lowest at 16.7% in April 2026.
  • Across the 11 months ending August 2026, OpenMetadata’s estimated Share of Search among data lineage platforms worldwide peaked at 17.6% in June 2026 and was lowest at 13.5% in October 2025.
  • Across the 11 months ending August 2026, Alation’s estimated Share of Search among data lineage platforms worldwide peaked at 9.8% in February 2026 and was lowest at 7.8% in May 2026.
  • Across the 11 months ending August 2026, Alation held steady: its estimated Share of Search among data lineage platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for data lineage platforms worldwide in August 2026?

  1. In August 2026, Atlan gained estimated Share of Search among data lineage platforms worldwide, from 18.2% to 21%.

  2. In August 2026, Alation gained estimated Share of Search among data lineage platforms worldwide, from 8.1% to 9.4%.

  3. In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%.

  4. In August 2026, Collibra lost estimated Share of Search among data lineage platforms worldwide, from 18.2% to 17.2%.

  5. In August 2026, OpenMetadata lost estimated Share of Search among data lineage platforms worldwide, from 14.8% to 14%.

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