How popular isDataHub in search?
In August 2026, there were an estimated 49.5K branded searches for DataHub worldwide which held steady over the last 11 months. DataHub holds 38.4% estimated Share of Search among data lineage platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
DataHub38.4%
Atlan21%Collibra17.2%
OpenMetadata14%Alation9.4%
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Which data lineage platforms compete with DataHub?
Share of Search by month for DataHub, Atlan, Collibra, OpenMetadata, Alation. The figures are in the table below the chart.
View monthly share of search table
| Month | DataHub | Atlan | Collibra | OpenMetadata | Alation |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 20.2% | 20.2% | 13.5% | 9% |
| Nov 2025 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Dec 2025 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Jan 2026 | 32.4% | 21.7% | 21.7% | 14.5% | 9.7% |
| Feb 2026 | 39.9% | 17.9% | 17.9% | 14.6% | 9.8% |
| Mar 2026 | 35.9% | 19.6% | 19.6% | 16.1% | 8.8% |
| Apr 2026 | 37.2% | 20.4% | 16.7% | 16.7% | 9.1% |
| May 2026 | 39% | 21.4% | 17.5% | 14.3% | 7.8% |
| Jun 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% |
| Jul 2026 | 40.6% | 18.2% | 18.2% | 14.8% | 8.1% |
| Aug 2026 | 38.4% | 21% | 17.2% | 14% | 9.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 49.5K | 0% | -2.2 points | |
| 2, held 2nd | 21% | 27.1K | +22.1% | +2.8 points | |
| 3, held 3rd | 17.2% | 22.2K | 0% | -1 points | |
| 4, held 4th | 14% | 18.1K | 0% | -0.8 points | |
| 5, held 5th | 9.4% | 12.1K | +22.2% | +1.3 points |
1.
DataHub38.4%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Atlan21%
Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.8 points.
3.
17.2%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
14%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
9.4%
Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
Compare search popularity between DataHub and its closest rivals
Every comparison with DataHub
6 comparisons
How has branded search demand for DataHub changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DataHub worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide increased from 37% to 38.4%.
- Across the 11 months ending August 2026, DataHub’s estimated Share of Search among data lineage platforms worldwide peaked at 40.6% in July 2026 and was lowest at 32.4% in December 2025.
How did search popularity change for data lineage platforms worldwide in August 2026?
5 changes
In August 2026, Atlan gained estimated Share of Search among data lineage platforms worldwide, from 18.2% to 21%.
In August 2026, Alation gained estimated Share of Search among data lineage platforms worldwide, from 8.1% to 9.4%.
In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%.
In August 2026, Collibra lost estimated Share of Search among data lineage platforms worldwide, from 18.2% to 17.2%.
In August 2026, OpenMetadata lost estimated Share of Search among data lineage platforms worldwide, from 14.8% to 14%.
Where does DataHub compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Data catalogues | 2nd of 6 | 24.1% | Show ranking |
| Data catalogue platforms | 2nd of 5 | 24.6% | Show ranking |
| Data lineage platforms | 1st of 5 | 38.4% | Shown above |
How is DataHub measured?
Brandwave collects information about searches that people make online using DataHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- datahub
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