Brandwave

How popular isAtlan in search?

In August 2026, there were an estimated 27.1K branded searches for Atlan worldwide which held steady over the last 11 months. Atlan holds 21% estimated Share of Search among data lineage platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DataHub38.4%
  2. Atlan21%
  3. Collibra17.2%
  4. OpenMetadata14%
  5. Alation9.4%
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Which data lineage platforms compete with Atlan?

Atlan against data lineage platforms worldwide, by month

Share of Search by month for DataHub, Atlan, Collibra, OpenMetadata, Alation. The figures are in the table below the chart.

View monthly share of search table
MonthDataHubAtlanCollibraOpenMetadataAlation
Oct 202537%20.2%20.2%13.5%9%
Nov 202532.4%21.7%21.7%14.5%9.7%
Dec 202532.4%21.7%21.7%14.5%9.7%
Jan 202632.4%21.7%21.7%14.5%9.7%
Feb 202639.9%17.9%17.9%14.6%9.8%
Mar 202635.9%19.6%19.6%16.1%8.8%
Apr 202637.2%20.4%16.7%16.7%9.1%
May 202639%21.4%17.5%14.3%7.8%
Jun 202639.3%17.6%17.6%17.6%7.9%
Jul 202640.6%18.2%18.2%14.8%8.1%
Aug 202638.4%21%17.2%14%9.4%
Sep 2026—————
  1. 1.DataHub

    38.4%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Atlan

    21%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share +2.8 points.

  3. 3.Collibra

    17.2%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  4. Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Alation

    9.4%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +1.3 points.

Compare search popularity between Atlan and its closest rivals

How has branded search demand for Atlan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Atlan worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide increased from 20.2% to 21%.
  • Across the 11 months ending August 2026, Atlan’s estimated Share of Search among data lineage platforms worldwide peaked at 21.7% in December 2025 and was lowest at 17.6% in June 2026.

How did search popularity change for data lineage platforms worldwide in August 2026?

  1. In August 2026, Atlan gained estimated Share of Search among data lineage platforms worldwide, from 18.2% to 21%.

  2. In August 2026, Alation gained estimated Share of Search among data lineage platforms worldwide, from 8.1% to 9.4%.

  3. In August 2026, DataHub lost estimated Share of Search among data lineage platforms worldwide, from 40.6% to 38.4%.

  4. In August 2026, Collibra lost estimated Share of Search among data lineage platforms worldwide, from 18.2% to 17.2%.

  5. In August 2026, OpenMetadata lost estimated Share of Search among data lineage platforms worldwide, from 14.8% to 14%.

Where does Atlan compete?

Atlan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Data catalogues3rd of 613.2%Show ranking
Data catalogue platforms3rd of 513.5%Show ranking
Data lineage platforms2nd of 521%Shown above

How is Atlan measured?

Brandwave collects information about searches that people make online using Atlan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • atlan

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How the Brand Demand Index is measured

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Is Atlan your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.