Amundsen vs Microsoft Purview:Which is more popular?
In September 2026, Amundsen had more branded searches than Microsoft Purview among data catalogues worldwide. Amundsen had about 74,000 branded searches, while Microsoft Purview had 60,500. Amundsen made up 26.4% of all data catalogue searches we track, and Microsoft Purview accounted for 21.6%. When we asked ChatGPT and Google AI Overviews about data catalogues, Microsoft Purview appeared in two of the five answers and Amundsen in none.
Who do people search for more?
Amundsen, about 22% more searches than Microsoft Purview
Who does AI mention more?
Microsoft Purview, mentioned in 2 of 5 answers, Amundsen in 0
Who does AI recommend more?
Microsoft Purview, the only one of the two named
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Top data catalogues in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amundsen did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Atlan1st
DataHub2nd
OpenMetadata3rd
Alation4th
Collibra5th- Microsoft Purview6th
- Amundsen–
Select Star–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Atlan5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DataHub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Collibra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OpenMetadata4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Purview2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amundsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Select Star0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about data catalogues
5 answers
Asked ChatGPT
“Which data catalogue should I use?”
Asked ChatGPT
“What are the best data catalogues?”
Asked ChatGPT
“What's the best data catalogue for a data team?”
Searched Google, AI Overview
“data catalogue”
Searched Google, AI Overview
“data catalogue software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amundsen or Microsoft Purview more popular in search?
This chart shows how often people search Google for Amundsen and Microsoft Purview by name. Each line represents a brand's share of searches for all eight data catalogues we track, month by month, from English-language searches worldwide.
Share of searches by month for Amundsen, Microsoft Purview. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amundsen | DataHub | Microsoft Purview | Atlan | Collibra | OpenMetadata | Alation | Select Star |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 16.6% | 16.6% | 9.1% | 9.1% | 6.1% | 4.1% | 1.5% |
| Nov 2025 | 43.4% | 13% | 15.9% | 8.7% | 7.1% | 5.8% | 3.9% | 2.1% |
| Dec 2025 | 47.7% | 11.7% | 14.3% | 7.8% | 7.8% | 5.2% | 3.5% | 1.9% |
| Jan 2026 | 38% | 14% | 17.1% | 9.4% | 9.4% | 6.2% | 4.2% | 1.9% |
| Feb 2026 | 38.2% | 17.2% | 17.2% | 7.7% | 7.7% | 6.3% | 4.2% | 1.5% |
| Mar 2026 | 30.8% | 16.9% | 20.6% | 9.2% | 9.2% | 7.6% | 4.1% | 1.5% |
| Apr 2026 | 35.7% | 16.1% | 19.6% | 8.8% | 7.2% | 7.2% | 3.9% | 1.4% |
| May 2026 | 29.1% | 19.5% | 19.5% | 10.7% | 8.7% | 7.1% | 3.9% | 1.4% |
| Jun 2026 | 28% | 18.7% | 22.9% | 8.4% | 8.4% | 8.4% | 3.7% | 1.4% |
| Jul 2026 | 34.2% | 18.7% | 18.7% | 8.4% | 8.4% | 6.8% | 3.7% | 1.1% |
| Aug 2026 | 33.2% | 18.2% | 18.2% | 9.9% | 8.1% | 6.6% | 4.4% | 1.3% |
| Sep 2026 | 26.4% | 21.6% | 21.6% | 9.7% | 7.9% | 7.9% | 3.5% | 1.3% |
How has the Amundsen and Microsoft Purview comparison changed over the last 12 months?
3 findings
- Amundsen was ahead of Microsoft Purview in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amundsen’s share of searches among data catalogues worldwide moved from 36.9% to 26.4%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data catalogues worldwide moved from 16.6% to 21.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for data catalogues worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview gained share of searches among data catalogues worldwide, from 18.2% to 21.6%.
In September 2026, Amundsen lost share of searches among data catalogues worldwide, from 33.2% to 26.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Amundsen’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amundsen
1 branded search term
- amundsen
Microsoft Purview
1 branded search term
- microsoft purview
Other head-to-heads among data catalogues
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