Brandwave

Access vs Microsoft Purview:Which is more popular?

In September 2026, Microsoft Purview had more branded searches than Access among records management software worldwide. Microsoft Purview had about 60,500 branded searches, while Access had 600. Microsoft Purview made up 18.2% of all records management software searches we track, and Access accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about records management software, Access appeared in four of the five answers and Microsoft Purview in three. Microsoft Purview was mentioned before Access in two out of three answers.

Among records management software worldwide in September 2026

Who do people search for more?

Microsoft Purview, about 101 searches for every 1 for Access

Microsoft Purview 60.5K searchesAccess 600 searches

Who does AI mention more?

Access, mentioned in 4 of 5 answers, Microsoft Purview in 3

Access in 4 of 5Microsoft Purview in 3 of 5

Who does AI recommend more?

Microsoft Purview, named ahead of Access in 2 of 3 answers

Microsoft Purview first in 2Access first in 1

Follow Access vs Microsoft Purview and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top records management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was listed before Access in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. M-Files1st
  2. Microsoft Purview2nd
  3. Laserfiche3rd
  4. DocuWare4th
  5. OpenText5th
  6. Access6th
  7. Iron Mountain–
  8. Collabspace–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Purview3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • M-Files3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DocuWare2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laserfiche2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OpenText2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iron Mountain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Collabspace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about records management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Access or Microsoft Purview more popular in search?

This chart shows how often people search Google for Access and Microsoft Purview by name. Each line represents a brand's share of searches for all eight records management software we track, month by month, from English-language searches worldwide.

Access and Microsoft Purview among records management software worldwide, by month

Share of searches by month for Microsoft Purview, Access. The figures are in the table below the chart.

View monthly share of searches table
MonthIron MountainMicrosoft PurviewDocuWareLaserficheM-FilesCollabspaceAccessOpenText
Oct 202560.2%14.8%12.2%6.7%5.4%0.39%0.19%0.1%
Nov 202574.1%10%8.2%3.6%3.7%0.26%0.11%0.04%
Dec 202560.4%14.8%12.2%6.6%5.4%0.26%0.19%0.06%
Jan 202660.3%14.9%12.2%6.7%5.4%0.22%0.22%0.08%
Feb 202661.1%15.1%12.4%5.5%5.5%0.18%0.2%0.08%
Mar 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
Apr 202658.4%17.6%11.8%6.5%5.3%0.17%0.19%0.08%
May 202663.2%15.6%10.4%5.7%4.7%0.19%0.2%0.05%
Jun 202661.1%18.4%10.1%5.5%4.5%0.22%0.18%0.06%
Jul 202663.2%15.6%10.4%5.7%4.7%0.19%0.17%0.07%
Aug 202662.9%15.5%10.4%7%3.8%0.18%0.19%0.05%
Sep 202660.3%18.2%10%6.7%4.5%0.22%0.18%0.04%

How has the Access and Microsoft Purview comparison changed over the last 12 months?

3 findings

How did search popularity change for records management software worldwide in September 2026?

2 changes
  1. In September 2026, Microsoft Purview gained share of searches among records management software worldwide, from 15.5% to 18.2%.

  2. In September 2026, Access fell from 6th to 7th among records management software worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Access’ and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Access

2 branded search terms

  • access records
  • access records management

Microsoft Purview

1 branded search term

  • microsoft purview

How the Brand Demand Index is measured

Other head-to-heads among records management software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.