Microsoft Purview vs Netskope:Which is more popular?
In September 2026, Microsoft Purview and Netskope were level in searches among data loss prevention platforms worldwide, with an estimated 60.5K branded searches each, at 14.9% of the total each. When we asked ChatGPT and Google AI Overviews about data loss prevention platforms, Microsoft Purview appeared in four of the five answers and Netskope in three. Microsoft Purview was mentioned before Netskope in every answer.
Who do people search for more?
Microsoft Purview and Netskope are searched for about as often as each other.
Who does AI mention more?
Microsoft Purview, mentioned in 4 of 5 answers, Netskope in 3
Who does AI recommend more?
Microsoft Purview, named ahead of Netskope in every answer
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Top data loss prevention platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Purview was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Netskope was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Purview was listed before Netskope in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Purview1st
Forcepoint2nd
Netskope3rd
Symantec4th
Trellix5th
Zscaler6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Symantec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Forcepoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zscaler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trellix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data loss prevention platforms
5 answers
Asked ChatGPT
“Which data loss prevention platform should I use?”
Asked ChatGPT
“What are the best data loss prevention platforms?”
Asked ChatGPT
“What's the best data loss prevention platform for sensitive data protection?”
Searched Google, AI Overview
“dlp software”
Searched Google, AI Overview
“data leak prevention”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Microsoft Purview or Netskope more popular in search?
This chart shows how often people search Google for Microsoft Purview and Netskope by name. Each line represents a brand's share of searches for all six data loss prevention platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Purview, Netskope. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Microsoft Purview | Netskope | Symantec | Trellix | Forcepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 10.5% | 15.7% | 8.6% | 8.6% | 4.7% |
| Nov 2025 | 49.4% | 12.2% | 14.9% | 8.1% | 10% | 5.5% |
| Dec 2025 | 48.6% | 11.9% | 14.6% | 9.8% | 9.8% | 5.3% |
| Jan 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Feb 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Mar 2026 | 48.1% | 14.5% | 14.5% | 7.9% | 9.7% | 5.3% |
| Apr 2026 | 49.9% | 15% | 12.3% | 8.2% | 10.1% | 4.5% |
| May 2026 | 53.9% | 10.8% | 10.8% | 7.2% | 13.2% | 4% |
| Jun 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Jul 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Aug 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Sep 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
How has the Microsoft Purview and Netskope comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Microsoft Purview took it in April 2026.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Netskope’s share of searches among data loss prevention platforms worldwide moved from 15.7% to 14.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for data loss prevention platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
In September 2026, Netskope gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Microsoft Purview’s and Netskope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Purview
1 branded search term
- microsoft purview
Netskope
1 branded search term
- netskope
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