Forcepoint vs Microsoft Purview:Which is more popular?
In September 2026, Microsoft Purview had more branded searches than Forcepoint among data loss prevention platforms worldwide. Microsoft Purview had about 60,500 branded searches, while Forcepoint had 18,100. Microsoft Purview made up 14.9% of all data loss prevention platform searches we track, and Forcepoint accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about data loss prevention platforms, Forcepoint and Microsoft Purview each appeared in four of the five answers. Microsoft Purview was mentioned before Forcepoint in every answer.
Who do people search for more?
Microsoft Purview, about 3 searches for every 1 for Forcepoint
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Microsoft Purview, named ahead of Forcepoint in every answer
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Top data loss prevention platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Forcepoint and Microsoft Purview were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Purview was listed before Forcepoint in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Microsoft Purview1st
Forcepoint2nd
Netskope3rd
Symantec4th
Trellix5th
Zscaler6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Purview4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Symantec4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Forcepoint4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Netskope3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zscaler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trellix1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about data loss prevention platforms
5 answers
Asked ChatGPT
“Which data loss prevention platform should I use?”
Asked ChatGPT
“What are the best data loss prevention platforms?”
Asked ChatGPT
“What's the best data loss prevention platform for sensitive data protection?”
Searched Google, AI Overview
“dlp software”
Searched Google, AI Overview
“data leak prevention”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Forcepoint or Microsoft Purview more popular in search?
This chart shows how often people search Google for Forcepoint and Microsoft Purview by name. Each line represents a brand's share of searches for all six data loss prevention platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft Purview, Forcepoint. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zscaler | Microsoft Purview | Netskope | Symantec | Trellix | Forcepoint |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 10.5% | 15.7% | 8.6% | 8.6% | 4.7% |
| Nov 2025 | 49.4% | 12.2% | 14.9% | 8.1% | 10% | 5.5% |
| Dec 2025 | 48.6% | 11.9% | 14.6% | 9.8% | 9.8% | 5.3% |
| Jan 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Feb 2026 | 50.8% | 12.5% | 15.3% | 8.4% | 8.4% | 4.6% |
| Mar 2026 | 48.1% | 14.5% | 14.5% | 7.9% | 9.7% | 5.3% |
| Apr 2026 | 49.9% | 15% | 12.3% | 8.2% | 10.1% | 4.5% |
| May 2026 | 53.9% | 10.8% | 10.8% | 7.2% | 13.2% | 4% |
| Jun 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
| Jul 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Aug 2026 | 53.6% | 13.2% | 13.2% | 7.2% | 8.8% | 3.9% |
| Sep 2026 | 49.5% | 14.9% | 14.9% | 8.1% | 8.1% | 4.5% |
How has the Forcepoint and Microsoft Purview comparison changed over the last 12 months?
3 findings
- Microsoft Purview was ahead of Forcepoint in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Forcepoint’s share of searches among data loss prevention platforms worldwide moved from 4.7% to 4.5%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Microsoft Purview’s share of searches among data loss prevention platforms worldwide moved from 10.5% to 14.9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for data loss prevention platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft Purview gained share of searches among data loss prevention platforms worldwide, from 13.2% to 14.9%.
In September 2026, Forcepoint gained share of searches among data loss prevention platforms worldwide, from 3.9% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Forcepoint’s and Microsoft Purview’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forcepoint
1 branded search term
- forcepoint
Microsoft Purview
1 branded search term
- microsoft purview
Other head-to-heads among data loss prevention platforms
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