Alation vs Immuta:Which is more popular by branded search?
In August 2026, Alation had more branded searches than Immuta among data governance platforms worldwide. Alation was estimated to have 12.1K branded searches compared to Immuta’s 2.9K, and held a 13.4% Share of Search versus Immuta’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Alation or Immuta?
Compare the platforms used to govern data access and policy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Alation, Immuta. The figures are in the table below the chart.
View monthly share of search table
| Month | OneTrust | Collibra | Alation | Immuta | Privacera |
|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 25.1% | 11.2% | 4.1% | 1.2% |
| Nov 2025 | 54.5% | 28.6% | 12.8% | 3.1% | 1.1% |
| Dec 2025 | 54.4% | 28.5% | 12.7% | 3.1% | 1.3% |
| Jan 2026 | 54.1% | 28.4% | 12.7% | 3.8% | 1% |
| Feb 2026 | 57.3% | 24.4% | 13.3% | 4% | 1.1% |
| Mar 2026 | 59.4% | 25.6% | 11.4% | 2.7% | 0.94% |
| Apr 2026 | 57.6% | 24.6% | 13.4% | 3.2% | 1.1% |
| May 2026 | 58.6% | 25.1% | 11.2% | 4.1% | 1% |
| Jun 2026 | 59.1% | 25.2% | 11.2% | 3.3% | 1.1% |
| Jul 2026 | 59.1% | 25.3% | 11.3% | 3.3% | 1% |
| Aug 2026 | 57.7% | 24.7% | 13.4% | 3.2% | 0.98% |
| Sep 2026 | — | — | — | — | — |
How has the Alation and Immuta comparison changed over the last 12 months?
3 findings
- Alation was ahead of Immuta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Alation’s estimated Share of Search among data governance platforms worldwide moved from 11.2% to 13.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Immuta’s estimated Share of Search among data governance platforms worldwide moved from 4.1% to 3.2%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for data governance platforms worldwide in August 2026?
2 changes
In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.
Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Alation’s and Immuta’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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