Brandwave

How popular isPrivacera in search?

In August 2026, there were an estimated 880 branded searches for Privacera worldwide which is down 32.3% over the last 11 months. Privacera holds 0.98% estimated Share of Search among data governance platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OneTrust57.7%
  2. Collibra24.7%
  3. Alation13.4%
  4. Immuta3.2%
  5. Privacera0.98%
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Which data governance platforms compete with Privacera?

Privacera against data governance platforms worldwide, by month

Share of Search by month for OneTrust, Collibra, Alation, Immuta, Privacera. The figures are in the table below the chart.

View monthly share of search table
MonthOneTrustCollibraAlationImmutaPrivacera
Oct 202558.4%25.1%11.2%4.1%1.2%
Nov 202554.5%28.6%12.8%3.1%1.1%
Dec 202554.4%28.5%12.7%3.1%1.3%
Jan 202654.1%28.4%12.7%3.8%1%
Feb 202657.3%24.4%13.3%4%1.1%
Mar 202659.4%25.6%11.4%2.7%0.94%
Apr 202657.6%24.6%13.4%3.2%1.1%
May 202658.6%25.1%11.2%4.1%1%
Jun 202659.1%25.2%11.2%3.3%1.1%
Jul 202659.1%25.3%11.3%3.3%1%
Aug 202657.7%24.7%13.4%3.2%0.98%
Sep 2026—————

  1. 1.OneTrust

    57.7%

    Held 1st. 51.9K estimated branded searches, +0.02% vs prior month. Share -1.4 points.

  2. 2.Collibra

    24.7%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Alation

    13.4%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.2 points.

  4. 4.Immuta

    3.2%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Privacera

    0.98%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Privacera and its closest rivals

How has branded search demand for Privacera changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Privacera worldwide fell from 1.3K to 880.
  • Across the 11 months ending August 2026, Privacera’s estimated Share of Search among data governance platforms worldwide held steady, from 1.2% to 0.98%.

How did search popularity change for data governance platforms worldwide in August 2026?

  1. In August 2026, Alation gained estimated Share of Search among data governance platforms worldwide, from 11.3% to 13.4%.

  2. In August 2026, OneTrust lost estimated Share of Search among data governance platforms worldwide, from 59.1% to 57.7%.

  3. In August 2026, Collibra lost estimated Share of Search among data governance platforms worldwide, from 25.3% to 24.7%.

  4. Estimated monthly branded searches for Immuta worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for Privacera worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How is Privacera measured?

Brandwave collects information about searches that people make online using Privacera’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • privacera

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How the Brand Demand Index is measured

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