Brandwave

Confluence vs Hudu:Which is searched more?

In August 2026, Confluence had more branded searches than Hudu among IT documentation platforms worldwide. Confluence was estimated to have 694K branded searches compared to Hudu’s 12.1K, and held a 96% Share of Search versus Hudu’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among IT documentation platforms worldwide in August 2026Which is more popular in search, Confluence or Hudu?
Confluence96%694K searches
vs
Hudu1.7%12.1K searches

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Which is more popular in search, Confluence or Hudu?

Compare the platforms IT teams document environments in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Confluence and Hudu among IT documentation platforms worldwide, by month

Share of Search by month for Confluence, Hudu. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceHudu
Oct 202595.9%1.1%
Nov 202595.4%1.4%
Dec 202596%1.4%
Jan 202696.2%1.4%
Feb 202695.3%1.7%
Mar 202696.2%1.4%
Apr 202695.3%1.7%
May 202696%1.7%
Jun 202696.7%1.4%
Jul 202696.3%1.4%
Aug 202696%1.7%
Sep 2026——

How has the Confluence and Hudu comparison changed over the last 12 months?

  • Confluence was ahead of Hudu in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among IT documentation platforms worldwide moved from 95.9% to 96%, and its estimated monthly branded searches moved from 849K to 694K.
  • Across the 11 months ending August 2026, Hudu’s estimated Share of Search among IT documentation platforms worldwide moved from 1.1% to 1.7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for IT documentation platforms worldwide in August 2026?

  1. In August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.

  2. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Confluence’s and Hudu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confluence

4 branded search terms

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

Hudu

1 branded search term

  • hudu

How the Brand Demand Index is measured

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