Brandwave

Confluence vs Guru:Which is more popular by branded search?

In August 2026, Confluence had more branded searches than Guru among internal knowledge management platforms worldwide. Confluence was estimated to have 694K branded searches compared to Guru’s 530, and held a 67.8% Share of Search versus Guru’s 0.05%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among internal knowledge management platforms worldwide in August 2026Which is more popular in search, Confluence or Guru?
Confluence67.8%694K searches
vs
Guru0.05%530 searches
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Which is more popular in search, Confluence or Guru?

Compare services and tools used to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Confluence and Guru among internal knowledge management platforms worldwide, by month

Share of Search by month for Confluence, Guru. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceNotionNuclinoGuruSlab
Oct 202569.3%29.6%1%0.05%0.02%
Nov 202567.8%31%1.2%0.05%0.02%
Dec 202570.5%28.4%1%0.06%0.03%
Jan 202669.3%29.6%1%0.05%0.02%
Feb 202666.4%32.7%0.78%0.06%0.03%
Mar 202666.5%32.8%0.64%0.06%0.03%
Apr 202663.1%36.1%0.75%0.06%0.03%
May 202666.5%32.8%0.64%0.06%0.03%
Jun 202671.4%27.5%1%0.06%0.02%
Jul 202670.6%28.7%0.56%0.07%0.03%
Aug 202667.8%31.1%0.97%0.05%0.03%
Sep 2026—————

How has the Confluence and Guru comparison changed over the last 12 months?

How did search popularity change for internal knowledge management platforms worldwide in August 2026?

  1. In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.

  2. Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Confluence’s and Guru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Confluence

4 branded search terms

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

Guru

2 branded search terms

  • getguru com
  • guru knowledge base

How the Brand Demand Index is measured

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