Brandwave

Calendar apps:Which brands are most popular in search?

In August 2026, Outlook was the most searched among calendar apps worldwide, with an estimated 68M branded searches and 88% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Outlook88%
  2. Google Calendar11.8%
  3. Apple Calendar0.1%
  4. Fantastical0.04%
  5. Motion0.04%
  6. Reclaim.ai0.02%
  7. Cron<0.01%

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Share of SearchLeaderboard

Compare the apps people manage their diary in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among calendar apps worldwide, by month

Share of Search by month for Outlook, Google Calendar. The figures are in the table below the chart.

View monthly share of search table
MonthOutlookGoogle CalendarApple CalendarFantasticalMotionReclaim.aiCron
Oct 202589.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Nov 202591.6%8.2%0.05%0.04%0.05%0.02%<0.01%
Dec 202593%6.8%0.06%0.04%0.04%0.02%<0.01%
Jan 202689.9%9.9%0.07%0.04%0.06%0.03%<0.01%
Feb 202689.9%9.9%0.07%0.04%0.05%0.02%<0.01%
Mar 202689.9%9.9%0.05%0.04%0.05%0.02%<0.01%
Apr 202691.6%8.2%0.05%0.04%0.04%0.02%<0.01%
May 202691.6%8.2%0.05%0.03%0.04%0.02%<0.01%
Jun 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Jul 202689.9%9.9%0.07%0.04%0.04%0.01%<0.01%
Aug 202688%11.8%0.1%0.04%0.04%0.02%<0.01%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Outlook

    88%

    Held 1st. 68M estimated branded searches, 0% vs prior month. Share -2 points.

  2. 2.Google Calendar

    11.8%

    Held 2nd. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.9 points.

  3. 3.Apple Calendar

    0.1%

    Held 3rd. 74K estimated branded searches, +49.5% vs prior month. Share 0 points.

  4. 4.Fantastical

    0.04%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  5. 5.Motion

    0.04%

    Moved from 4th to 5th. 31.3K estimated branded searches, +0.06% vs prior month. Share 0 points.

  6. 6.Reclaim.ai

    0.02%

    Held 6th. 14.8K estimated branded searches, +49.5% vs prior month. Share 0 points.

  7. 7.Cron

    <0.01%

    Held 7th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among calendar apps worldwide?

In August 2026, Outlook was the most searched among calendar apps worldwide, with an estimated 68M branded searches and 88% estimated Share of Search within this set. Google Calendar is in 2nd place, 76.2 percentage points behind at 11.8% Share of Search.

Global calendar apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Outlook89.9% → 88%93%Dec 202588%Aug 20261st
Google Calendar9.9% → 11.8%11.8%Aug 20266.8%Dec 20252nd
Apple Calendar0.07% → 0.1%0.1%Aug 20260.05%Mar 20263rd
Fantastical0.04%0.04%Jan 20260.03%May 20265th → 4th
Motion0.05% → 0.04%0.06%Jan 20260.04%Aug 20264th → 5th
Reclaim.ai0.02%0.03%Jan 20260.01%Jun 20266th
Cron<0.01%<0.01%Apr 2026<0.01%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide decreased from 89.9% to 88%.
  • Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide increased from 9.9% to 11.8%.
  • Across the 11 months ending August 2026, Outlook’s estimated Share of Search among calendar apps worldwide peaked at 93% in December 2025 and was lowest at 88% in August 2026.
  • Across the 11 months ending August 2026, Google Calendar’s estimated Share of Search among calendar apps worldwide peaked at 11.8% in August 2026 and was lowest at 6.8% in December 2025.
  • Across the 11 months ending August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide.
  • Across the 11 months ending August 2026, Motion fell from 4th to 5th among calendar apps worldwide.
  • Across the 11 months ending August 2026, Apple Calendar, Reclaim.ai and Cron held steady: their estimated Share of Search among calendar apps worldwide each moved less than 0.5 percentage points.

How did search popularity change for calendar apps worldwide in August 2026?

  1. In August 2026, Google Calendar gained estimated Share of Search among calendar apps worldwide, from 9.9% to 11.8%.

  2. In August 2026, Outlook lost estimated Share of Search among calendar apps worldwide, from 89.9% to 88%.

  3. In August 2026, Fantastical rose from 5th to 4th among calendar apps worldwide.

  4. In August 2026, Motion fell from 4th to 5th among calendar apps worldwide.

  5. Estimated monthly branded searches for Apple Calendar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

  6. Estimated monthly branded searches for Cron worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  7. Estimated monthly branded searches for Reclaim.ai worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

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